4-Day Coffee Roasting & Retail Course

Coffee Roasting and Retail lifts the lid on the aromas, sights and sounds of leading Bay Area coffee businesses. New and aspiring coffee business owners will learn hands-on techniques and practitioner skills as well as the personal stories of successful roasters, wholesalers, retailers and coffee shop owners.

Students will gain invaluable insights into the culture and business of coffee as we explore tools and methods for sourcing, roasting, cupping, selling and serving. We’ll also go behind the scenes to explore coffee business staffing, financing and fundraising, giving new business owners the knowledge to start or improve their coffee ventures.

As a student of our Coffee Industry Intensive you become part of a growing network of Food Craft Institute students and alumni who share knowledge and resources and have on-going access to Food Craft and Eat Real Festival contacts, marketing and connections. Students will gain valuable contacts in the coffee business and become part of an extensive network of industry leaders. Your success is our success so we will do everything we can to prepare you for advancing your coffee business!

Jen Apodaca, Royal Coffee
Byron Dote, Sweet Maria’s
Mallory Leicht, Blue Bottle Coffee
Kristen Nelson, modern coffee

Learn more by visiting www.foodcraftinstitute.org

Suggested Reading