SAN RAFAEL, CA —APRIL 19, 2013 —Wild Card Roasters, the artisan coffee and tea company located in Marin County, California is introducing a new Fair Trade Certified and Certified Organic coffee under their Weaver’s Coffee & Tea Brand – Weaver’s MEXICO CHIAPAS AZTECA.
The characteristics of coffee change with each lot– master roaster and founder John Weaver is constantly searching the world for the best green coffee. From time to time, Weaver comes across an exceptional bean at the tasting table, and he has to get it out there. The beans from MEXICO CHIAPAS AZTECA are very special, and Weaver carefully hand roasts them into a very distinct coffee.
MEXICO CHIAPAS AZTECA is located in the volcanic highlands of Southern Mexico, in one of the most important hotspots for biodiversity in the world. The Federacion Indigena Ecologica De Chiapas – (FIECH), was initially created by farmers who united three small co-ops. FIECH has grown to over 21 different municipalities located in Chaipas, and it has benefited from higher incomes through Fair Trade sales. When farmers secure a fair price per pound for their coffee, it creates a stable community where families are able to invest in better farming practices, training, and workshops.
Weaver works completely by hand – his roasters are entirely mechanical– so he can be hands-free to truly control the time, temperature and load size of each batch of coffee he roasts. “Hand-roasting coffee is my passion – I look forward to creating new blends, and coming into work each day to do something I love, roasting coffee”.
Weaver’s Chiapas Azteca is a medium-bodied smooth coffee with a rich balance of sweet and subtle, Fair Trade Certified and Certified Organic, MSRP, $15.95. Available for a short time only and online at: weaverscoffee.com.
MEXICO CHIAPAS AZTECA is just a glimpse into John’s amazing thirty-three year coffee journey influenced by his mentors, Alfred Peet and Sal Bonavita.
Coffee tastings, Tea tastings, facility tours, and other special events are announced on Weaver’s website (www.weaverscoffee.com), and on their Facebook & Twitter pages.
NOTE: Gift sets available for Mother’s Day.
ABOUT WEAVER’S COFFEE & TEA
Headquartered in San Rafael, CA, Weaver’s Coffee & Tea is a wholly owned, proprietary brand of the privately held, California-based, Wild Card Roasters, LLC.
Weaver’s line of artisan coffees feature Fair Trade Certified and 100% Certified Organic coffees and conventional coffees as well as fine hand blended teas, 100% Certified Organic Teas and conventional teas. The company maintains sales offices in Southern California, Tokyo, and Hawaii and sponsors the American Pavilion at the Cannes Film Festival, in Cannes France each year. The Weaver’s brand bears the name of master roaster and president of Weaver’s Coffee and Tea, John Weaver, who began roasting coffee in 1980 where he apprenticed under two legendary coffee experts, Alfred Peet and Sal Bonavita. Weaver is recognized as one of the most accomplished coffee roasters and tasting experts in the world. After nearly three decades as master roaster, Weaver left Peet’s Coffee to start Wild Card Roasters with Michael Brown and Bryce Inouye in 2007.
Weaver’s coffees and teas are available across the United States at gourmet grocery and specialty stores, at Northern California Whole Foods Markets, Weaver’s Coffee & Tea Café in San Rafael, CA, and online at weaverscoffee.com.
Customers may also call (800) 328-1178 to order products. For wholesale inquiries including Office Coffee and Food Service, contact Renee Brown: firstname.lastname@example.org
Weaver’s Coffee & Tea Cafe is located at 40 Louise Street, San Rafael, CA, 94901. Hours are Monday — Friday, 6:00am – 6:00pm. Saturday and Sunday 6:00am – 3:00pm
For more information, please call toll-free (800) 328-1178 or email@example.com.
Images and samples available upon request.
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