Coffee-Mate Introduces Italian Sweet Crème

Tampa, FL (April 1, 2014)—This April, COFFEE-MATE^® launches a new flavor, Italian Sweet Crème, into foodservice. Now, the fastest-growing retail flavor from America’s #1 creamer brand is available in single-serve tubs—perfect “for here” or “to go,” with no refrigeration necessary. It’s no wonder this flavor has so many fans. Imagine the taste of rich gelato with just a hint of luscious buttercream frosting.

To sweeten the deal, COFFEE-MATE is offering an introductory rebate during the Sweet Temptation promotion on CMFeelTheLove.com. All through April and May, operators can receive a $20 rebate with the purchase of three (3) qualifying cases of COFFEE-MATE^® liquid creamer tubs, one of which MUST be Italian Sweet Crème flavor. Plus, the first 250 new operators to register on the site during this promotion get their choice of a FREE COFFEE-MATE scented candle set or 250 Foodservice Rewards^® points just for signing up on the site.

COFFEE-MATE is all about helping operators turn consumer loyalty for COFFEE-MATE into increased traffic and sales. Operators can visit CMFeelTheLove.com to find helpful information on the COFFEE-MATE portfolio of products, profit-building tips, signature beverage recipes and details about how to participate in the Sweet Temptation promotion.

About NESTLÉ PROFESSIONAL^® BEVERAGES

NESTLÉ PROFESSIONAL^® BEVERAGES offers an exciting and growing portfolio of hot and cold, non-carbonated beverages including juices, teas, enhanced waters and black and specialty coffees. Our leading brands, including COFFEE-MATE^®, NESTLÉ^® VITALITY^® and NESCAFE^® in combination with proprietary dispensing technology and custom solutions backed by an unparalleled service network, are all designed to help customers maximize their beverage sales and profits. Nestlé Professional^® Beverages is part of Nestlé S.A. in Vevey, Switzerland—the world’s largest food and beverage company—with sales of over $98 billion. For foodservice and product news and information, visit www.nestleprofessional.com

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