We tap into the underutilized “Coffee Cherries” – the fruit that surrounds the coffee bean – and repurpose them into sustainable nutrition bars. Coffee cherries are one of the most potent antioxidants in the world, and incorporating them into our diet has the potential to create an entirely new source of revenue for coffee farmers. For every bar sold we donate 5% back to Food 4 Farmers, an NGO working to fight seasonal hunger in coffee-growing communities.
Coffee was historically eaten as a nutrition bar! Ethiopian warriors would crush the coffee cherry and mix them with other foods, forming the first ever “energy bar.” With essential vitamins and nutrients, and more antioxidants than blueberries, pomegranates, or green tea, coffee cherries were the perfect wholesome snack for the warriors’ long voyages.
To pay homage to this Paleolithic snack, our nutrition bars are made with a proprietary blend of dates and almond butter. No syrups or sweeteners are needed to hold the bars together, just real food, because your snack shouldn’t sound like a science experiment.
The CHERRY HERO brand is all about revealing the value of the under-appreciated.
The coffee cherry — typically discarded or used as compost — is actually one of the healthiest fruits in the world. In the same way, the cash-strapped small coffee farmer who isn’t able to put nutritious food on the table year-round could become the fundamental driver of a 32 billion dollar coffee industry.
We are all heroes and we all have worth. CHERRY HERO wants to tell that story.
SNACK FOR GOOD,