Americans yearn for S’mores, the beloved campfire treat. This classic delight is so popular it has its own holiday celebrated on August 10th. From expected categories such as ice cream to unexpected categories such as chewing gum, S’more interpretations are appearing on supermarket shelves and in QSRs.
“Americans are craving the flavor of S’mores and want natural flavors. To meet both of these needs, Comax Flavors introduces two natural S’more flavors – S’mores and S’mores Pancake,” stated Catherine Armstrong, Vice President of Corporate Communications for Comax Flavors.
The classic S’mores flavor balances the goodness of toasted marshmallow with sweet chocolate and a graham cracker finish. The S’mores Pancake flavor combines the taste of chocolaty marshmallow and graham cracker with pancakes and breakfast syrup. Both natural flavors can be used in a variety of applications such as non-alcoholic beverages and alcoholic beverages, beverage syrups, baked goods, candies, nutritional bars and dairy products.