Coconut-based beverage products are gaining popularity. Between 2013 and 2016, packaged coconut water alone reports a CAGR of 22% in production volumes. Still a young market, its growth is expected to continue at pace, driving global sales to an estimated $3.4 billion by 2019. With global demand for coconut-based products racing ever higher, Tetra Pak has launched an online version of its acclaimed Coconut Handbook.
Providing an in-depth guide to the entire value chain of products made from this versatile and nutritious fruit, the Coconut Handbook has become a source of reference for more than 1000 industry professionals since it was launched as a print-on-demand book in 2016.
FoodIngredientsFirst recently spoke with Samit Chowdhury, Cluster Marketing Services Director, for Tetra Pak who has been working at Tetra Pak for over thirteen years and works closely with customers to fast track their innovation and maximize opportunities for growth. As part of his role, he also heads the Coconut Knowledge Centre (CKC) in Singapore. CKC, created six years ago, aims to be the end-to-end knowledge hub for the coconut industry.
“The Coconut Handbook draws on our 20-year experience in the category, as well as insight and research from our dedicated Coconut Knowledge Centre in Singapore. In response to numerous customer requests, and in anticipation of continued growth, we are now making it available online,” he says.
“We know from earlier experience, with the Dairy Processing Handbook, that an online book has many benefits compared to a printed version. This channel is easily accessible from any digital device, anywhere in the world,” Chowdhury continues, “We also believe that our expertise and knowledge is more easily spread when online, plus, as well as customers, university students welcome the fact that the book is available to read online.”
Is the coconut trend likely to slow down? “On the contrary, we expect the global growth trend to continue,” he claims. “The original growth came from unflavored coconut wate