La Marzocco Launches LA MARZOCCO HOME AUSTRALIA
Seattle, WA (April 12, 2017) – La Marzocco, the leader in espresso machine innovation since 1927, announces La Marzocco Home Australia. In 2014, for the first time, La Marzocco started selling equipment and accessories directly to home espresso enthusiasts in the United States with lamarzoccohome.com. This digital destination is a website store as well an education center for the home barista, they can purchase a Linea Mini or GS3, add accessories, learn about the history of espresso, and take online courses. As of today, Australian consumers will also be able to shop and experience La Marzocco Home. Beginning with the main URL, the customer can select the specific country URLs for the United States and Australia.
“Australians have already shown that they are passionate coffee lovers. Now, consumers are ready to share a premium coffee experience with family and friends in their own homes. Our launch of La Marzocco Home will mean the coffee connoisseurs of Australia can produce café quality coffee at home using the industry’s finest espresso equipment,” Tom Beaumont, General Manager, La Marzocco Australia.
The website provides access to training videos that were created in partnership with ChefSteps.com to teach all the ins and outs of espresso making. La Marzocco Home also provides engaging content including historical notes on espresso, information about the technology within the espresso machines, additional fun barista videos, and blog content highlighting home barista culture.
La Marzocco Home presents a new and uncompromised home espresso experience by providing the equipment, tools and education to empower the barista at home to produce their own café-quality drinks and share them with their family and friends.
“Australia has always been one of the leading espresso cultures in the world. We are thrilled to extend the La Marzocco Home experience to Australia. We hope this will be a catalyst for more Australians to discover the joy of pursuing excellent espresso in their kitchens each morning,” adds Scott Callender, Director, La Marzocco Home.
With the pronounced generation of third wave coffee being celebrated in many urban environments across the world, barista culture is growing and relevant. The evolving culture touches science, fashion, entertainment, food and lifestyle. La Marzocco Home now welcomes the aspiring home barista in Australia to become a part of the La Marzocco family and story.
For more information on La Marzocco Home Australia, go to au.lamarzoccohome.com and follow IG @lamarzoccohomeau and on Facebook @La Marzocco Home Australia
For more information on La Marzocco Home, go to www. lamarzoccohome.com , @lamarzoccohome or email home.australia@lamarzocco.com
About La Marzocco
Named for the symbol of Florence, Italy – the seated lion – La Marzocco has been the leader in espresso machine innovations since 1927. For the last 90 years, each La Marzocco espresso machine has been assembled by hand in Florence, Italy, and today La Marzocco espresso machines can be found in the finest cafes and restaurants around the world. A shared passion for tradition and the search for quality and superior reliability continue to distinguish the company. The Australian operation for La Marzocco has two offices and showrooms in both Melbourne and Sydney, offering sales, distribution, technical support, and training to the coffee community, with the goal of being instrumental to the craft and forward motion of the espresso industry. In addition to its commercial offerings, La Marzocco also extends to the home with La Marzocco Home, through which coffee enthusiasts can explore the craft and science of espresso, using highest quality, professional-grade equipment designed for the home
For press inquiries, in the USA, please contact Diana Bianchini, Di Moda Public Relations, diana@dimodapr.com, 310.288.0077 (o).
For press inquiries in Australia, please contact Jets Anita Langlands, La Marzocco Australia, marketing.australia@lamarzocco.com.
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