WASHINGTON, April 24, 2017 /PRNewswire/ — Affinity Beverage Group, Inc wholly owned subsidiary, Village Tea Company teas will be a featured ingredient in a new craft beer, called Georgia Tea Party Sweet Tea Amber Ale produced by Eagle Creek Brewing Company based in Statesboro, GA. Eagle Creek selected Village Tea because it wanted to use a higher quality organic black tea that would add more natural tea flavor to its already great tasting product. Eagle Creek produces several award winning craft beers that are sold in beer and wine retailers across the state of Georgia. The Sweet Tea Amber Ale is one of the breweries top selling beers and what says Summer in the South better than Sweet Tea and cold beer. The new production run featuring Village Tea should be available just in time for those long, hot summer days.
According to the Brewers Association (BA), in 2015, craft brewers produced 24.5 million barrels, and saw a 13 percent rise in volume and a 16 percent increase in retail dollar value. Retail dollar value was estimated at $22.3 billion, representing 21 percent market share. “We are honored that Eagle Creek selected our tea, as this sort of collaboration fits squarely in line with our mission to introduce more people to loose leaf tea in non-traditional ways. This is also a great opportunity for us to tap into the excitement and creative energy around the ever expanding US craft beer market and potentially other ready to drink tea based products that appeal to millennials who are constantly looking for new and innovative beverage options that organically appeal to their lifestyles and sensibilities, similar to what we were able to do in the craft spirit sector with the development of Carmen Brown Sweet Tea Rum which featured our Vanilla Rooibos as a key ingredient stated Janon Costley“. The Company is currently working with a group on the re-launch of Carmen Brown as well as exploring other similar brand extension opportunities, collaborations and cross promotion opportunities.
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About Village Tea Company:
Village Tea Distribution Company, Inc. (www.villageteaco.com) sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways. The Village Tea Company brand is currently sold in many major retailers throughout NorthAmerica. The Company is no longer just about tea, as it is also using its unique positioning in the marketplace to create a distribution platform to introduce other complimentary health and wellness lifestyle brands and products to the US market.
About Affinity Beverage:
Affinity Beverage Group, Inc. (www.affinitybeverage.com) is a holding company that focuses on branded consumer product acquisition opportunities in the $3.4 trillion health and wellness sector. Affinity primarily targets lifestyle brands, companies, and/or exclusive product distribution rights focusing on traditional and non-traditional, healthy beverage options. Affinity will also seek opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.
About Eagle Creek:
Founded in August 2013 Eagle Creek Brewing Co is Statesboro, Georgia’s first craft brewery. Located in the heart of Southeast Georgia, we focus on producing delicious, interesting and highly drinkable beers using the very best ingredients available.