New Company VitaCup Launches, Offering Vitamin-Infused Coffee and Tea for Keurig Systems

VitaCup offers K-Cup®-style coffee and tea pods infused with essential vitamins to maximize the benefits of coffee and tea and boost energy, immunity and the metabolism.

Founder and CEO Brandon Fishman created VitaCup after consulting a naturopathic doctor about chronic exhaustion and learning he was vitamin-deficient. After researching the condition, he learned that much of the population suffers from vitamin-deficiencies. This sparked the idea to combine vitamins with another morning ritual: coffee.

Fishman consulted doctors and Roastmaster Jeff McIntosh of private-label gourmet coffee brand Intelligent Blends to develop a high-quality coffee and tea formulas featuring a signature vitamin blend (B1, B5, B6, B9, B12, D3, antioxidants) and a Green Tea that added Matcha and Moringa.

VitaCup pods are vegan; gluten-, dairy-, and soy-free; nitrogen-packed to ensure freshness; and are fully recyclable. They are sold on in 16- to 128-count multipacks for $25-$150. Corporate rates are available.

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