College student founders graduating this spring and look to “kickstart” company launch into the “real world.”
Boston, MA (April 24th, 2017) – Eat Your Coffee proudly announces the smartest way to get energized: Eat Your Coffee Bars. Unlike any other snack bar on the market, Eat Your Coffee Bars are caffeinated with a full cup of real coffee and packed with superfoods to nourish as well as energize. Eat Your Coffee provides a delicious, healthy solution to the needs of today’s active, over-scheduled people, whether they’re training for a marathon, or busy plowing through their to-do list. Every real ingredient in Eat Your Coffee is designed to taste amazing and give people the burst of energy they need to achieve their ambitions.
To date, Eat Your Coffee has operated largely out of a college dorm room, successfully mixing up energizing snack bars for a growing group of consumers who have come to rely on the bars to boost athletic performance and daily productivity. To celebrate the young co-founders graduation this spring, Eat Your Coffee will be launching a new, extra scrumptious, energizing flavor. Starting June 13th, anyone can back Eat Your Coffee on Kickstarter at landing page.
As active, time-strapped students at Northeastern University in Boston, MA, co-founders Ali Kothari and Johnny Fayad were constantly running late to the 8am class and often missed out on breakfast, and more importantly, coffee. While looking for a nutritionally dense, packable food product that also delivered the benefits of coffee, they found that everything on the market was loaded with synthetic caffeine, sugar and other junk they just didn’t want to eat. They quickly asked themselves, “Why can’t we just eat our coffee?” They created the first line of Eat Your Coffee Bars in their college dorm kitchen. From day one, Eat Your Coffee has committed to using only organic, gluten free, vegan ingredients and real, fair trade coffee in every bar.
As people continue to discover the amazing benefits of edible, real caffeine, Eat Your Coffee has grown and is ready to launch from it’s college roots into the real world with it’s first new flavor, Peanut Butter Mocha.
Benefits of consuming real caffeine:
1. Increased muscle recovery when consumed post-workout.
2. Boosted metabolism and increased weight loss.
3. Better memory recall and alertness.
4. Improved mood and could aid in fighting depression.
5. Offers key micronutrients including: potassium, magnesium, phosphorus.
Eat Your Coffee CEO, Johnny Fayad said, “Kickstarter is the ideal platform to launch the ever popular Peanut Butter Mocha flavored Eat Your Coffee Bar and take us from our college dorm room to a nationally recognized brand. On Kickstarter, people can be a part of the innovation process and have a clear role in bringing better-for-you, energizing foods to more consumers.”
Visit Eat Your Coffee’s Kickstarter page to pre-order Peanut Butter Mocha bars and get the buzz on the energizing food bar that is changing the way we beat the daily slump.
Staying Connected with Eat Your Coffee’s Community
Eat Your Coffee was first launched in partnership with 1,100 backers 2 years ago. “With Eat Your Coffee’s first Kickstarter campaign, we successfully introduced the idea of edible real coffee to people outside of our Northeastern campus,” said Ali Kothari, Eat Your Coffee’s CFO. “We’re thrilled to be reconnecting with the amazing Kickstarter community to increase our offering and bring healthy, energizing foods to a broader group of people.”
About Eat Your Coffee
Founded by a couple of coffee-deprived college students at Northeastern University, Eat Your Coffee is pioneering a new category in caffeine-focused natural foods. Eat Your Coffee Bars, the company’s first product line, is a caffeinated energy bar caffeinated with a full cup of real coffee (no synthetic caffeine). Every bar is made with whole ingredients and is organic, vegan, and gluten-free. There are currently three addictively delicious Eat Your Coffee Bar flavors: Mocha Latte, Coconut Mocha, and Caramel Macchiato.