Blendtec and Lancer Team Up.

OREM, UT, May 9, 2013 – Blendtec®, a top manufacturer of high-end blending equipment and Lancer®, a leading manufacturer of beverage dispensing systems, have entered into a joint development agreement and will be showing a prototype of their first joint product offering at the National Restaurant Association (NRA) show this month.

The new platform is an automated blended ice beverage station for making smoothies, frozen coffee drinks and other beverages using refrigerated bag-in-box (BIB) ingredients. This gives restaurants and other foodservice operators a fast, efficient fully-contained system to expand their menus with popular smoothies and other frozen beverages. When released, the beverage station will be commercially available for a unit price of under $9,000 with qualifying volumes.

“Smoothies are seeing tremendous growth in the beverage category, and are becoming a mainstream offering in fast-food chains and restaurants,” said Reed Beus, CEO of Blendtec. “We’re excited to partner with Lancer to provide a complete solution that lets chains offer high-quality fruit and dairy-based drinks to their guests.”

The new beverage station holds up to eight different refrigerated BIBs, which can include fruit purees, smoothie bases, coffee and dairy ingredients, etc. The unit will feature simple touchscreen controls for selecting the flavor and size, and the cabinet will have refrigerated storage space for whipped cream and other add-on ingredients. It will also have a built-in jar rinsing station, jar storage and cup and lid dispensers.

“Efficiency and speed of service are priorities for many chains,” said Luis Alvarez, President of Lancer. “This blended ice beverage station automates many of the traditionally manual processes involved in blending specialty drinks.”

Key Features:

  • Store up to 8 refrigerated BIBs
  • Use all-natural fruit purees, syrups, coffee, yogurt, etc.
  • Simple visual touchscreen controls
  • Customize drinks with onboard programming
  • Powerful 15-amp Blendtec® blender to handle tough blends or add-ins
  • Built-in jar rinsing/drying station
  • 25 lb insulated ice hopper
  • Refrigerated storage for whipped cream and add-ins


  • Provide healthy, all-natural fruit and dairy-based beverages
  • Fully contained system simplifies installation
  • Increase speed of service
  • Drink consistency
  • Reduce waste
  • Expandable, customizable for future menu items
  • Simple controls minimize user error
  • No-tend operation allows multitasking
  • Competitively priced compared to similar equipment

A prototype of the new unit will be shown during NRA at the Lancer booth, #5607.


About Blendtec

Blendtec manufactures industry-leading commercial blenders and dispensers for the foodservice industry, as well as commercial-grade blenders and appliances for home use. The award-winning Will It Blend?® Internet video series ( demonstrates the amazing performance of Blendtec’s blender technology and has raised awareness across the globe of the Blendtec brand. Sold in 90 countries, Blendtec products offer the total solution for any blending needs, both in home and business. For more information go to, or call Blendtec directly at 800-BLENDTEC.

About Lancer

Lancer is a leading manufacturer and marketer of beverage dispensing systems with a passion to fulfill their vision of providing ‘Dispensing Solutions that Pour More.’ Headquartered in San Antonio, Texas, Lancer serves customers throughout the world and maintains sales and/or manufacturing facilities in the United States, Mexico, Australia, Belgium, Great Britain and New Zealand. Lancer consistently designs, manufactures and markets superior quality products. Lancer will meet or exceed the customer’s needs and expectations and is committed to a quality program that drives continual improvement. Please visit for more information.

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