JURA Expands Advertising Campaign to Promote Premium Coffee Experience: Freshly Ground, Not Capsuled
CLOSTER, NJ – JURA is promoting its premium automatic coffee centers in a new print advertising campaign featuring Swiss icon Roger Federer, the greatest tennis champion of all time, asking for a latte macchiato that is “freshly ground, not capsuled.”
Highlighting JURA’s commitment to the best in bean-to-cup technology, the campaign showcases the super-premium GIGA 5 and the affordable luxury of the IMPRESSA Z9 One Touch TFT.
This expanded 2014 advertising campaign, with a 28% increase in insertions versus the prior year, will reach high end consumers in The New York Times magazines, Barron’s, Robb Report, Architectural Digest and Travel & Leisure.
The JURA IMPRESSA Z9 One Touch TFT will be the focus of the campaign during the fall/holiday season. This is the first model in the elegant Z-line to offer luxury features such as the state-of-the-art 3.5-inch TFT color display that makes it easy to personalize your brew, plus six programmable beverage buttons and a Café a la Carte to quick adjustments to suit individual tastes. JURA’s revolutionary Aroma+ grinder creates perfect aroma in half the grinding time.
Reflecting the growth and importance of JURA’s super-premium segment, the campaign also supports the JURA GIGA 5, the first Jura model with the power of two grinders and two heating systems, and the first to come pre-programmed with an expanded menu of barista coffee specialties.
JURA offers a full range of Swiss designed and Swiss engineered automatic coffee centers from $799 to $5,499. For more information, contact 800-767-3554, contact@us.jura.
