JURA Expands Advertising Campaign to Promote Premium Coffee Experience: Freshly Ground, Not Capsuled

RF NYT 9.5x11.5 1-14.inddCLOSTER, NJ – JURA is promoting its premium automatic coffee centers in a new print advertising campaign featuring Swiss icon Roger Federer, the greatest tennis champion of all time, asking for a latte macchiato that is “freshly ground, not capsuled.”

Highlighting JURA’s commitment to the best in bean-to-cup technology, the campaign showcases the super-premium GIGA 5 and the affordable luxury of the IMPRESSA Z9 One Touch TFT.

This expanded 2014 advertising campaign, with a 28% increase in insertions versus the prior year, will reach high end consumers in The New York Times magazines, Barron’s, Robb Report, Architectural Digest and Travel & Leisure.

The JURA IMPRESSA Z9 One Touch TFT will be the focus of the campaign during the fall/holiday season.  This is the first model in the elegant Z-line to offer luxury features such as the state-of-the-art 3.5-inch TFT color display that makes it easy to personalize your brew, plus six programmable beverage buttons and a Café a la Carte to quick adjustments to suit individual tastes.  JURA’s revolutionary Aroma+ grinder creates perfect aroma in half the grinding time.

Reflecting the growth and importance of JURA’s super-premium segment, the campaign also supports the JURA GIGA 5, the first Jura model with the power of two grinders and two heating systems, and the first to come pre-programmed with an expanded menu of barista coffee specialties.

JURA offers a full range of Swiss designed and Swiss engineered automatic coffee centers from $799 to $5,499.  For more information, contact 800-767-3554contact@us.jura.com, or visit www.us.jura.com.

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