World Coffee Events brings the World Latte Art Championship, World Coffee in Good Spirits and World Cup Tasters Championship to Melbourne, Australia

Melbourne, Australia (May 12th 2014): This year’s World Latte Art Championship, World Coffee in Good Spirits and World Cup Tasters Championship, produced by World Coffee Events, will be the highlight of the Melbourne International Coffee Expo, from May 15-18, 2014, at the Melbourne Showgrounds.

The World Latte Art Championship (WLAC) brought to you by its 2014 Title Sponsor PURA, the World Coffee in Good Spirits Championship featuring the 2014 Official Liquor Sponsor, Grand Marnier, and the World Cup Tasters Championship will cover 2000sqm during the four-day show, attracting an estimated 10,000 visitors. A total of 31 national latte art champions, 17 coffee in good spirits champions, and 36 national cup tasters champions will compete, with only one world champion emerging from each competition.

With coffee communities from all 56 nations tuning in to watch live from WCE’s Livestream broadcast, over 44,000 online viewers (figures from 2012 WBC) are expected to be ready and watching their own national champions compete – http://new.livestream.com/worldcoffee.

In addition to both competitions, there will be feature areas providing attendees with interactive sensory experiences. The Brew Bar brought to you by Marco Beverage Systems (www.marcobeveragesystems.com) will serve coffees from 8 different specialty coffee roasters from around the world in 4 different manual brewing preparation methods. Hands-on demonstrations are available daily at the Brew Bar.

Taking place at the ‘Serve the Audience’ bar of the World Cup Tasters Championship, official Origin Trip Sponsor Toby’s Estate, and Green Bean Coffee sponsors Cofi-Com, Cafe de Colombia, Bennetts and Latorre & Dutch will be providing coffees for audience members to try their hand at a blind cupping triangulation.

WLAC and WCIGS Qualified Sponsors, who have undergone a rigorous testing process, will feature their products onstage, including the DC Pro, Official Espresso Machine, provided by Dalla Corte (http://www.dallacorte.com), the K30 Twin and K30 Vario, Official Grinder from Mahlkoenig (www.mahlkoenig.com), Cafiza Espresso Machine Cleaning Powder and Puro Espresso Machine Cleaning Powder Official Cleaning Products provided by Urnex Brands (www.urnex.com).

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Press Contacts: Laura Lee or Jamie Jessup

Email: press@worldcoffeevents.org

About World Coffee Events, Ltd.

World Coffee Events’ mission is to develop events that engage the specialty coffee community and promote coffee excellence worldwide. Founded in 2011 by joint cooperation of the Speciality Coffee Associations of Europe and America, World Coffee Events is the premier producer of events for the coffee community and licenses national championships in more than 60 countries involving thousands of participants worldwide. For more information, visit our website at http://www.worldcoffeeevents.org.

About World Latte Art Championship (WLAC)

The World Latte Art Championship highlights artistic expression in a competition platform that challenges the barista in an on-demand performance. Classic milk and espresso drinks are topped with designs of the barista’s creation, with emphasis on taste, replication, and creativity.

(http://www.worldlatteart.org)

Support from international and national companies for WLAC comes from:

• Official Title Sponsor: PURA Milk (http://preferredmilk.com.au)
• 2012-2014 Official Espresso Machine Sponsor: Dalla Corte for their DC Pro (http://www.dallacorte.com)
• 2012-2014 Official Grinder Sponsor: Mahlkoenig for their K30 Twin and K30 Vario (www.mahlkoenig.com)
• 2012-2014 Official Cleaning Products Sponsor: Urnex Brands for their Cafiza Espresso Machine Cleaning Powder and Puro Espresso Machine Cleaning Powder (www.urnex.com)

About World Coffee in Good Spirits Championship (WCIGS)

The World Coffee in Good Spirits Championship promotes innovative beverage recipes that showcase coffee and spirits in a competition format. From the traditional Irish coffee to unique cocktail combinations, this competition highlights the barista’s skills to perfectly combine coffee and alcohol. (http://www.worldcoffeeingoodspirits.org)

Support from international and national companies for WCIGS comes from:

• 2012-2014 Official Espresso Machine Sponsor: Dalla Corte for their DC Pro (http://www.dallacorte.com)
• 2012-2014 Official Grinder Sponsor: Mahlkoenig for their K30 Twin and K30 Vario (www.mahlkoenig.com)
• 2012-2014 Official Cleaning Products Sponsor: Urnex Brands for their Cafiza Espresso Machine Cleaning Powder and Puro Espresso Machine Cleaning Powder (www.urnex.com)
• 2014 Official Liquor Sponsor: Grand Marnier for their Cordon Rouge (http://www.grand-marnier.com)

About World Cup Tasters Championship (WCTC)

The World Cup Tasters Championship awards the professional coffee cupper who demonstrates speed, skill, and accuracy in distinguishing the taste differences in specialty coffees. Coffees of the world have many distinct taste characteristics and in this competition format the objective is for the cupper to discriminate between the different coffees. (http://www.worldcuptasters.org/)

Support from international and national companies for WCTC comes from:

• 2014 Official Brewing Equipment Sponsor: Technivorm for their Moccamaster (http://www.technivorm.com)
• 2014 Official Grinder Sponsor: Mahlkoenig for their Guatemala (www.mahlkoenig.com)
• 2012-2014 Official Cleaning Products Sponsor: Urnex Brands for their Cafiza Espresso Machine Cleaning Powder and Puro Espresso Machine Cleaning Powder (www.urnex.com)
• 2012-2014 Official Water Filtration Sponsor: 3M Purification ( http://solutions.3m.com)

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