Viora Lid Launch at the SCAA
Exciting news! For the first time in decades there’s a new to-go lid in town and its being launched this weekend!The patented, to-go coffee cup lid called Viora will be making its debut at the Specialty Coffee Association of America (SCAA) Annual Exhibition in Seattle, Washington this Friday April 25 through Sunday April 27th.
Typical lids from Starbucks or Dunkin Donuts have not changed much in design over the last 20 years. The Viora Lid promises to change all of that for the first time with a lid that drinks like a porcelain cup. Now consumers will actually be able to smell the aroma of the coffee they are drinking.
In celebration of the lid’s launch during the speciality coffee show, consumers will be given a coupon to try a cup of coffee using the lid at Stumptown Coffee Roaster’s 12th Avenue Café (1115 12th Avenue, https://goo.gl/maps/Gmt6O). Just stop by the Viora Lid booth (#17105) on the west side of the north exhibition hall for a ticket.
The Viora Lid drinks like a cup, unlocks flavor, and eliminates annoying splashes. With a Viora Lid, the lid fades away, and you experience the familiar comfort of an open mug on your lips and the full flavor of your carefully-crafted beverage.
