LOS ANGELES CONVENTION CENTER WELCOMES GROUNDWORK COFFEE TO ‘TASTE OF LA’
NEW L.A. BASED COFFEE PURVEYOR ADDED TO LACC’S MENU
Los Angeles, CA (April 14, 2014) – The Groundwork Coffee Company has been selected to be the Official Coffee Supplier to the AEG Facilities-operated Los Angeles Convention Center it was announced today by Brad Gessner, Sr. Vice President & General Manager, Los Angeles Convention Center. Additionally, the multi-year agreement names the Los Angeles-based Groundwork Coffee Company as the operator of the facilities’ retail coffee locations which are part of the LACC’s newly branded ‘Taste of LA’ refreshment and dining locations. In addition to Groundwork Coffee being served at all retail locations throughout the LACC, the exclusive agreement also calls for Groundwork Coffee to supply all coffee product used in the catering operations within the facility.
“We are pleased and excited to welcome this local Los Angeles company, Groundwork Coffee Company to kick off our newly rebranded food and beverage operation-‘Taste of LA’. Groundwork exemplifies the direction of ‘Taste of LA’, utilizing a local company with a great product, socially responsible business model, organic products and sustainable practices,” said Gessner. “From field to cup, Groundwork’s goal is to provide the highest quality product to customers while maintaining the well-being of our communities, both locally and at origin.”
New retail Groundwork stores are being installed in the West and South Halls of the Los Angeles Convention Center and will be open for business in mid April. Guests who come to the Los Angeles Convention Center will have the opportunity to visit the full service, stand-alone Groundwork concession stands that will provide coffee beverages. Contemporary meets vintage in the design of both of the Groundwork locations at the LACC. Reclaimed wood panels contrast with stainless steel counter-tops and hand-painted menu boards are perched on the wall behind a cutting-edge, La Marzocco espresso machine, bringing together elements to create a feeling of familiarity and warmth with a progressive, LA-inspired twist, a perfect blend. Groundwork certified organic coffee will also be served at all other food and beverage locations throughout the South and West Halls of the LACC.
“For almost 25 years, we have taken great pride in serving the finest, specialty-grade organic coffee on earth to our customers at our 7 retail locations in Southern California. Groundwork proudly offers certified organic coffee from every growing region in the world, always freshly roasted at our local Groundwork Roastery,” said Eddy Cola, Principal, Groundwork Coffee Company.
Cola added, “We are delighted to be given the opportunity to partner with AEG and the City of Los Angeles in sharing our diverse coffee, tea and food offerings with patrons of the LACC. We’re confident that our steadfast commitment to quality – reflected in all of our products and service – will be appreciated and enjoyed by all.”
“Not only is this a fantastic company, the product is delicious,” said Rian Hanneman, Director of Food and Beverage for LACC’s ‘Taste of LA’. “Locally roasted coffees, interesting tea selections and house made snacks are all of the highest quality. We love their signature blend Angel City and have made this our house coffee going forward. We are looking forward to continuing developing the Taste of LA brand with the addition of more local flavors. When people come to Los Angeles, a big part of the experience is the local food and beverage…things found only in LA. We think the attendees will enjoy exploring LA through the food offerings here in the Los Angeles Convention Center.”
About the Los Angeles Convention Center:
The Los Angeles Convention Center is an award winning Leed Gold Certified facility featuring over 750,000 sq. ft. of exhibit space, two special event spaces and 162,000 sq. ft. of meeting space. Located at in the South Park district of downtown Los Angeles, the venue is adjacent to L.A. LIVE, STAPLES Center and Nokia Theatre L.A. LIVE in a vibrant sports and entertainment district.
About AEG Facilities:
AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports, entertainment and venue operator in the world. AEG Facilities, a stand-alone affiliate of AEG, owns, operates or consults with more than 100 of the industry’s preeminent venues worldwide, across five continents, providing complete venue management, as well as specialized programs in operations, guest services, ticketing, booking, sales and marketing. AEG Facilities also provides resources and access to other AEG-affiliated entities, including live event producer, AEG Live, AEG Global Partnerships, AEG Development, AEG Asset Management, AEG 1Source, AEG 1Earth, AEG Encore, AEG 1FORCE, AEG 1Community, AEG S.A.F.E. and AEG Energy Services to support the success of AEG venues and events across the globe. For more information, please visit aegworldwide.com.