PROBAR® Adds Fresh Talent to Executive Sales Team

PROBAR, makers of delicious, convenient, healthy, plant-based food products, is excited to announce the addition of Gregg Lawson to the company’s executive sales team as Sales Director, Alternative Channels. Gregg brings 23 years of experience managing consumer packaged goods and spent the last 9 years working with natural food industry leaders WhiteWave Foods and The Hain Celestial Group.

Gregg will execute PROBAR sales and brand expansion into alternative sales channels including eCommerce, International Markets, Drugstore, Cstore, Foodservice, and Military.

Jules Lambert, President of PROBAR, said, “We couldn’t be happier to welcome Gregg to our company family. Gregg’s 20+ years of leadership, success in natural foods and grocery in addition to his relationships throughout the food industry makes him a fantastic addition to our team.”

PROBAR is an independent natural foods company based out of Salt Lake City, UT. The company recently celebrated its 10th year anniversary and finished a strong year in 2013 positioning the company within the top tier of energy bar brands nationally.

“In recent years we’ve taken significant steps to unify our brand messaging and intelligently diversify our product offering,” says Lambert, “We’re excited for Gregg and his sales team to help PROBAR continually expand into new markets and channels.”


PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. Founded in 2004—and celebrating our 10th Anniversary this year—PROBAR was an early innovator of non-baked bars with mostly raw and organically sourced ingredients. Today PROBAR remains firmly committed to real food solutions by supporting non-GMO and organic agriculture and keeping our ingredients recognizable and chemical-free. At PROBAR, we seek to provide a healthy, fun, and inspired workplace environment where live by our Core Values that instruct, “to treat business like family and laugh everyday.” Visit us:

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