Honor to Host World BaristaChampionship 2017

‘The 18th World Barista Championship (WBC) will be open from November 9th (Mon) to 12th (Thu), 2017, at Coex Convention & Exhibition Center, Seoul, Korea.

It was reported on April 13th that EXPORUM Korea, a professional Korean exhibition & convention organizing company as well as the organizer of Seoul Int’l Cafe Show, had been awarded the Host Partner position, after signing the official document during the SCAA Event in Seattle on April 10th

Recognizing 13 years of excellent show management, the Seoul Int’l Cafe Show was given the honor of becoming the host event for the WBC 2017.

WBC is a grand event hosted by World Coffee Events (WCE), established by the two prominent international coffee associations; the Specialty Coffee Association of America (SCAA) and the Speciality Coffee Association of Europe (SCAE). Also renowned as the ‘World Cup of Baristas’, WBC is the premiere international coffee competition produced annually by gathering all national competitors in one spot to distinguish the next world barista champion. Each and every year, WBC becomes the center of attention by all coffee lovers as national baristas from over 50 countries as well as coffee professionals and visitors participate in WBC.

“The hosting of WBC 2017 in Seoul is truly meaningful as it has been 10 years since WBC was first held in Asia.” says, Cindy Ludviksen, the Managing Director of WBC. “As a representative coffee event in Asia, the Seoul Int’l Cafe Show is expected to attract a large number of coffee industry professionals from throughout the region,” she added.

The Seoul Int’l Cafe Show is also a widely recognized coffee event within the domestic market. Seoul Int’l Cafe Show is the largest coffee event in the world, attracting 600 global companies from 32 countries every year. There is no doubt both events will prosper.

“We will put every effort to successfully host WBC and Seoul Int’l Cafe Show in Korea”, said Danny Hyundae Shin, CEO of EXPORUM. “I am sure both events will complementarily cooperate together and will cause a positive effect on each other,” he claimed.

WCE’s National Body, the Korean Coffee Association (KCA) will act as a co-Manager for the project, together with EXPORUM.

About World Coffee Events, Ltd.
World Coffee Events’ mission is to develop events that engage the specialty coffee community and promote coffee excellence. Founded in 2011 by joint cooperation of the Specialty Coffee Associations of Europe and America, World Coffee Events is the premier producer of events for the coffee community and licenses national championships in more than 60 countries involving thousands of participants worldwide. For more information, visit our website at http://www.worldcoffeeevents.org.

About World Barista Championship
World Barista Championship, produced by World Coffee Events, is an annual destination for national barista champions from over 50 countries. In each competition, with numerous local and regional preliminary events, baristas prepare espressos, cappuccinos and original espresso signature drinks to exacting standards for a panel of international judges. (www.worldbaristachampionship.org)
Support from international and national companies for WBC comes from:
• 2015-2017 Official Espresso Machine Sponsor: Victoria Arduino for their “Black Eagle” Espresso Machine (http://www.victoriaarduino.com)
• 2015-2017 Official Grinder Sponsor: Mahlkoenig for their K30 Vario (www.mahlkoenig.de)
• 2015-2017 Official Cleaning Products Sponsor: Cafetto for their EVO cleaning product line (www.cafetto.com)
• 2015-2017 Official Water Filtration Sponsor: Pentair Everpure for their MRS-600HE-II High Efficiency RO System (www.everpure.com)

About Seoul Int’l Cafe Show
The Seoul Int’l Cafe show is the first and largest coffee-focused exhibition in Korea that is leading and vitalizing the coffee industry and culture. First started in 2002, the Cafe Show has become the biggest coffee-focused exhibition in Asia. The most delicious and aromatic festival will start on November 12-15, 2015 in Seoul, Korea. (http://cafeshow.com)

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