Says Francesco Sanapo: This land, after Puerto Rico and Honduras, recounts a different story, that of a technologically advanced country with a unique biodiversity. The goal is to let the baristas know the different and specific techniques in order to give them a broader knowledge on the subject.
San Paulo – The third edition of Barista & Farmer, the talent show dedicated to the world of specialty coffee, started yesterday. The new adventure, for the ten contestants (with brazilian Raphael Ferraz De Sousawho replaced belorus Evgeni Pinchukov who was forced to quit due to last minutes problems) begun with a first trip to the plantation of the O’Coffee company, located in Pedregulho, in the state of San Paolo. The company is ranked among the top five farms in the gold and green country thanks to an annual production that ranges between 30 and 36 thousand coffee bags per year. Such a striking result could be achieved with the implementation of the most modern picking techniques, including the usage of a picking machine almost 4 meters tall that represents a real evolution in the picker’s work, who specialized themselves with this innovative machinery. The machine does not substitute the work of the pickers but instead it joins them on the picking process in the time frame when the coffee cherries are ripe along the neverending lines of the O’Coffee company.
Says Francesco Sanapo, three times italian barista champion and creator of the talent show, with Sigep and Rimini Fiera: “The importance of Brazil in the coffee culture is huge, it’s the biggest producer and seller of coffee in the world. This land, after Puerto Rico and Honduras, recounts a different story, that of a technologically advanced country with a unique biodiversity. The goal is to let the baristas know the different and specific techniques in order to give them a broader knowledge on the subject. Among the many producers in Brazil, we started a collaboration with O’Coffee farm because offers a wide array of different coffee types, including an entire area dedicated to specialty coffee which, for us at Barista & Farmer, is something very akin but at the same time, is able to develop more industrialized and structured projects. The talent show will move for two days to Lambari for a project dedicated to the sustainability of coffee promoted by Lavazza which marks a new great collaboration for this third edition of Barista & Farmer. Lavazza is one of the main protagonists in the coffee world , they embraced our project and I am very happy to have, among our sponsors, a group like them”.
Here are some of the first impressions of the participants of this edition of Barista & Farmer at the end of the first day. For many of them, after years behind the counter, it was the first contact with a coffee plantation.
Agnieszka Rojewska (Poland)
“I don’t have words to describe what I experienced today. It’s my first time in a farm and everything is new and amazing, starting from the coffee plant to the picking machine.”
Nikolaos Kanakaris (Greece)
“Even though I was very tired by the flight the experience has been unbelievable. It was my dream to visit a farm and now I want to live it to the fullest.”
Daniel Rivera (Puerto Rico)
“I was amazed by the incredible amount of coffee produced in this farm. At the same time, I was shocked to see how committed they are in keeping high quality standards.”
Raphael Ferraz De Souza (Brasile)
“I was impressed by the level of technology reached in this farm. That said, there’s also a huge attention and care to all the people who work here.”
Miguel Vera (Spain)
“We are all really tired but, in one day only, we learned a lot on the plantation and on all of the different technologies that are applied here.”
Olga Kaplinka (Russia)
“I really liked the day, it’s been amazing. I’m tired because it’s the first day but it was definetly worth it. I had been already in a plantation in Colombia but I’ve never ever seen a picking machine that big before, wow!”
Amy-nake Manukian (Armenia)
”The first day was amazing I’m happy that I finally stepped in a plantation. Now I’m a bit tired but it’s a good tiring. These ten days will be awesome.”
Evani Jesslyn (Indonesia)
“The first day? Wonderful! A fresh look on the picking techniques and I have to say that observing the sunset in the plantation on top of the picking machine was simply great.”
Guido Garavello (Italy)
“An impressive day that gave us a global vision of the company, of its dimensions and of its diversity in handling coffee 360 degrees.”
Rosey Hill (Australia)
“I’ve never been in a plantation before and to have the opportunity to observe the coffee plants or the picking machine has been truly wonderful.”
Barista & Farmer is a project by Francesco Sanapo, in collaboration with Rimini Fiera – SIGEP (Salone Internazionale Gelateria Pasticceria e Panificazione Artigianale), with the patronage of Scae (Speciality Coffe Association of Europe), in collaboration with O’Coffee.
Thanks to: our main sponsors Lavazza, La Cimbali, Faema, Mumac Academy; our event sponsors Genovese Coffee, Caffè Corsini, Caffè Costadoro, Caffè Pascucci, Molino Quaglia, Caffè Trucillo; our supporters Puly Caff, Forno d’Asolo, Imperator. Golden media partners Barista Magazine, Bargiornale; media partners BeanScene, Global Coffee Report, European Coffee Trip, Crema, Espresso, CoffeeTalk.
(For more information on Lavazza, please visit http://www.lavazza.co.uk/uk/)