Las Vegas, NV (MAY 18, 2016) – Lucky Jack Organic Coffee Co. has tapped Matthew Ammirati as Co-CEO to work in tandem with current CEO Giancarlo Chersich. Together they will lead Lucky Jack as the brand expands and enters new distribution opportunities. This news follows Jillian Michaels taking controlling interest of Lucky Jack in January of this year. Ammirati, founder of holding company LP2, has also invested in the brand.

Previously, Ammirati served as creative chairman of digital marketing agency Resource/Ammirati. Before the partnership with Resource in 2014, he was founder and president of creative agency Ammirati, where he created multifaceted campaigns for clients in the food and beverage space including Sweet ‘N Low, Powerade, VitaminWater and Pirate’s Booty snack food. Ammirati is an investor in an eclectic group of innovative brands and companies.

“I look forward to utilizing my experience in brand building, technology and product innovation to grow this upscale ready-to-drink coffee brand into a leader in the cold-brew category,” said Ammirati. “My skills are complementary to Giancarlo’s and Jillian’s, and we are working with one of the top coffee brewmasters in the world. I have no doubt that this venture can only be a recipe for success.” Co-CEO Lucky Jack, Matthew Ammirati

As Co-CEO, Chersich will hone in on the overall sales and operations, and alongside Ammirati, the duo will focus on the overall branding, marketing and distribution of the organic cold brew. Lucky Jack is currently available in Whole Foods in the SoPac region, all Sprouts Farmers Markets, finer natural food stores and will soon announce new channels of distribution.

“The cold brew category is on fire. Lucky Jack is the premier brand in the space as its organic, hand crafted, and nitro-infused for superior quality and taste. Matthew brings a pedigree and a level of expertise that is unparalleled. I look forward to this journey with Matthew and the rest of team in growing the Lucky Jack brand.” Co-CEO Lucky Jack, Giancarlo Chersich

Please visit for up to date information and product selections. You can also follow Lucky Jack on Instagram @LuckyJackIcedCoffee

ABOUT: Lucky Jack is the brainchild of Richard Karno, coffee pioneer and founder of Groundwork Coffee, one of the first and largest certified organic coffee roasters in Southern California. In 2013 Karno launched Lucky Jack, producing a fresh roast using only the highest quality coffees from certified organic growers without additives or preservatives. The nitro infused coffee and choice to only bottle in glass sets Lucky Jack apart from any other cold brews on the market. Lucky Jack is available in six incredible flavors Old School, Double Black, Sweet Thing, Lean Bean, Mary Jane and Slow Brew (coffee concentrate).

Suggested Reading