BeanGenius launches the BeanGenius Marketplace
Consumers Finally Have a Single Destination to Discover and Purchase Specialty Coffee
Los Angeles, CA: BeanGenius, the smart specialty coffee subscription and discovery service, expands on its success by launching the BeanGenius Marketplace. With over 2,000 specialty coffee roasters in the US, finding an amazing new roaster is challenging, and most roasters specialize in roasting coffee, not e-commerce. The BeanGenius Marketplace provides a solution for both consumers and roasters by helping specialty coffees consumers find coffee from the best roasters in the country, as well as provide roasters a streamlined e-commerce platform and increased market exposure. The Marketplace features more specialty coffee roasters than any other coffee-focused platform with new roasters continually being added, as well as the Coffee Queue, a Netflix-style list where customers can add coffees for future deliveries at custom intervals.
On the inspiration for the Marketplace, BeanGenius Founder Krishna Gupta said, “With our original smart subscription service, the greatest feedback for us is when an ecstatic customer writes in about discovering a roaster they’ve never heard of and are loving their coffee. Why shouldn’t we allow a one-time purchaser to also find these amazing roasters and experience that magical moment of discovery? The BeanGenius Marketplace allows that to happen.”
Specialty coffee is exploding in the US –
• Retail value of the US coffee market is ~$48 billion (2015)
• Specialty coffee comprises 45% of coffee consumption, but 55% of total revenue
• Annual growth of specialty coffee consumption continues at 15-17%
About BeanGenius: BeanGenius is the smart specialty coffee discovery and subscription service based out of Los Angeles, CA. Launched in November 2014, BeanGenius uses its machine learning algorithm along with customer feedback to learn individual taste preferences and selects coffees specifically for each customer’s unique palate. BeanGenius’ world-class cuppers accept less than 20% of submitted coffees, resulting in the top 1% of all coffees, with coffee arriving fresh to the customer’s door within days of roasting. BeanGenius has been featured in Inc. Magazine, The Washington Post and Barista Magazine.
