Blendtec is excited to announce the appointment of our new commercial sales director, Scott Hinckley. Scott has worked with Blendtec as a consultant for the past six months, and we expect him to have a smooth, quick transition.
Our goals for growth focus on building on our existing foundation with the right strategies and relationships to increase market share and build global equity. We are also placing a large emphasis on listening and responding to the voice of the customer. We are building trust and confidence through enhanced two-way communication, greater marketing and PR support, and streamlined production and order fulfillment.
Scott has been a highly successful executive and sales leader in the foodservice-equipment industry for more than 20 years. He was the director of sales and marketing for Vita-Mix Corporation for 16 years, where he managed three corporate divisions: Commercial, Retail, and Demonstration Sales. One of his major accomplishments was creating the Commercial Division at Vita-mix and developing it into a respected industry leader with a full line of commercial blending equipment. Scott directed a highly effective sales management team that was responsible for major domestic and global accounts, such as Starbuck’s, Jamba Juice, McDonald’s, Caribou Coffee, Baskin Robbins, Outback Steakhouse, Wendy’s, Brinker, Cold Stone Creamery, Smoothie King, and Coca-Cola.
In his new role at Blendtec, Scott will lead efforts in the areas of sales force development, sales rep recruitment, business development, strategic planning, new product development, new market development, bottom- and top-line management, and execution.
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