The enigmatic root delivers a delicious and refreshing tea tonic
Oakland, Calif. (June 2014) – Numi Organic Tea, known for delicious organic, non-GMO and Fair Trade Certified teas and teasans, is proud to announce a new product line: Turmeric Tea. Numi’s Turmeric Tea is the first full line of organic, fair trade, premium turmeric-focused blends on the market, and highlights its namesake ingredient’s earthy and robust flavor in a collection of four cleansing and refreshing herbal teasans.
An ancient root related to the ginger family, turmeric is native to Southeast Asia and is often found in curries, giving the food its brilliant, golden orange color. Turmeric has been used in traditional Chinese and Ayurvedic medicine for centuries, and has surged in popularity over recent years as scientists have discovered its many health benefits.
Curcumin, the medicinal compound in turmeric, has been associated with relieving pain and arthritis, decreasing blood clots, preventing cancer, strengthening digestion, detoxifying the liver and healing skin wounds. A powerful superfood, health experts such as Dr. Sanjay Gupta and Dr. Andrew Weil have written about turmeric’s positive effects on the mind and body.
The turmeric in Numi’s new blends is sourced from Madagascar, where Numi is the first brand to purchase Fair Trade certified ingredients from this specific farm group. Dedicated to improving the lives of people involved in every step of their business, Numi has contributed incremental funds to support the farm group’s Fair Trade certification process and has provided new tools such as knives, brushes, cleaning pans and bags for transporting raw materials from the farms to the processing factory. The first Fair Trade premiums are being invested in improved drinking water infrastructure there.
“Our love of tea, travel, and creativity has inspired us to blend unique ingredients and create new tea experiences,” says Ahmed Rahim, CEO, co-founder, and chief alchemist for Numi Organic Tea. “Turmeric Tea is rich in this vital root and blended with 100% real ingredients for tasty aromatic flavors. This healthy tea tonic will revitalize, enrich and restore and can be enjoyed any time of day.”
Numi Turmeric Teas are certified organic, verified non-GMO, Fair Trade Certified, Kosher & Halal Certified, and made with 100% real ingredients (not “natural” flavorings, or perfumes) including turmeric as the primary ingredient. Like all of Numi Organic Tea’s products, the Turmeric Tea blends are expertly crafted to not only be healthy but also exceptionally delicious. Consumers can choose from four enticing blends that are excellent served hot or iced:
Blending earthy turmeric, spicy ginger, and sweet licorice, Three Roots transports your senses to an exotic Indian Bazaar.
This uplifting blend of turmeric, lemon verbena and dried lime mingle for an exhilarating dance. Golden hues of turmeric have an earthy sweetness as the zesty citrus notes soar and enliven the senses.
Fields of Gold
The mellow richness of turmeric, the sweet calming notes of chamomile, and the lively zest of lemon myrtle reside in Fields of Gold. This bright blend will delight you with its light, vibrant flavor as it soothes the spirit.
With a radiating, smooth richness, this blend of turmeric, rooibos, vanilla beans and a hint of cinnamon offers mellow apple notes with a sweet peppery zest.
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Numi Organic Tea
Suggested Retail Price: $7.99
Available to ship beginning August 2014
NUMI ORGANIC TEA
Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and fair trade certified teas and teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO verified biodegradable bags and are available in retail outlets in more than 30 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at www.NumiTea.com. An award-winning social enterprise and founding B-Corporation member, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Facebook.com/NumiTea and Twitter.com/NumiTea.