Joey Kramer Gets Rockin’ & Roastin’ with CROSSMARK
BOSTON, MA (June 24, 2015) – Today, Aerosmith drummer Joey Kramer announced a partnership between his 100% USDA organic certified coffee company, Rockin’ & Roastin’, and CROSSMARK, the leading sales and marketing services company in the consumer goods industry. With this new partnership, Rockin’ & Roastin’ will further expand its retail presence and availability worldwide.
“We consider our new partnership with CROSSMARK as a critical next step in our continued retail growth,” said Ron Mann, Chief Executive Officer of Rockin’ & Roastin’. “In just under two years, we have been able to bring Rockin’ & Roastin’ to over 2,500 locations in the retail market and working with CROSSMARK, we anticipate expanding even more in our existing markets and establishing a presence in new markets.”
CROSSMARK, one of the premier food brokers in the world, works with select companies to both market and sell products in a variety of distribution channels including independent grocers, wholesale clubs, convenience stores, big-name grocery chains and mass merchandisers. Rockin’ & Roastin’ will work exclusively with CROSSMARK brokering agreements within all of these chains of distribution, both domestically and internationally.
“We’ve been closely watching Rockin’ & Roastin’s exponential growth and have been quite impressed with what their team has accomplished in a short period of time,” said Bill Breheny, New England Division Manager of CROSSMARK. “We are looking forward to helping bring Rockin’ & Roastin’ to the masses through our various retail partners.”
Rockin’ & Roastin’ was established by rock legend Joey Kramer in 2012 as an online business after having trouble finding a decent cup of coffee on the road while touring with Aerosmith. In August of 2013, the first bags of Rockin’ & Roastin’ hit the shelves of its initial grocery partners in New England and the company has grown astronomically since.
“CROSSMARK is one of the most powerful entities of its kind and we are beyond honored they have chosen to partner up with Rockin’ & Roastin’,” said Frank Cimler, President of Rockin’ & Roastin’. “It’s quite a coup for an early stage company like ours and we are thrilled about the additional momentum and growth they will be able to provide.”