New York, New York (June 2016) – Lavazza announces the launch of Intenso, a superior coffee experience set to satisfy the palates of the growing number of coffee lovers who prefer an intense, dark-roasted flavor. An artful blend of the best Arabica and the finest Robusta beans, Intenso’s dark roasting enhances strength and body, making way for a lingering, dynamic and characteristically Italian taste profile. This introduction represents yet another passionate pursuit in Lavazza’s commitment to achieving an extraordinary standard in the premium coffee category.
Lavazza’s story began in Italy in 1895, in a small torrefazione (roastery) where founder Luigi Lavazza invented the art of blending. Today, with that same passion and expertise, Lavazza shares Intenso, a traditional recipe plucked from the family’s 121-year-old archive, featuring a balance of smoky and caramelized flavors with warm chocolaty notes. This authentic profile produces an impeccable aroma and full-bodied taste that lovers of Italian coffee will relish.
“Lavazza has held itself to a high standard of creating only the finest coffee since Luigi Lavazza began blending 121 years ago,” remarked Ennio Ranaboldo, CEO of Lavazza North America. “It is this devotion to refinement, quality and tradition that makes us proud to expand our line of coffees with Intenso. It is a truly unique recipe that still remains true to our Italian heritage and one that we are excited for our customers to try.”
Intenso, the newest addition to Lavazza’s coffee blends, can be found this summer at Shop Rite, Jewel, Stop and Shop, Giant Landover, Giant Carlisle, Weis Markets and Albertsons stores in the United States, and at Loblaws in Canada. All items are also available on line at shoplavazza.com and Amazon.com.