Is Cactus Water the New It Beverage of the Summer?
There’s a new buzzy beverage in town—and it’s loaded with all the electrolytes you need to file it under “Instagrammable hydration must-have.”
Yep, we’re talking about water derived from your fave plant for shelfie snaps: the cactus. And while the drink has been gaining traction on the functional beverage scene, there’s only one certified-organic version you can buy: Steaz Cactus Water.
Drawn from the prickly pear cactus fruit—the vibrant red fruit that buds on top of the green cactus plant—each can contains tons of antioxidants, is naturally low in sugar and calories, and is touted for its hydrating properties and potential to reduce inflammation.
But if the word “cactus” still makes you think more “parched desert” and less “super refreshing sip I need right now,” let Steaz CEO Linda Barron explain its (significant) appeal.
“We recognized a significant movement away from high sugar, carbonated beverages, as well as a growing demand for functional beverages,” Barron says of the inspiration. “Cactus water has so many naturally healthful and beneficial properties, and it also tastes great.”
“As more consumers see it and learn about it, cactus water is primed to gain widespread awareness and popularity.”
Steaz sources the star ingredient from a certified-organic prickly pear cactus farm in Mexico, and combines it with fair-trade green tea and other natural flavors (like cucumber, starfruit, and lemon) to create the crisp wonder-beverage. And seriously: It’s about to have a moment.
“Much like coconut water when it was first making its way onto grocers’ shelves, we know that there is a growing interest in cactus water and the prickly pear cactus fruit,” explains Barron. “And as more consumers see it and learn about it, cactus water is primed to gain widespread awareness and popularity.”
And if you’re still on the fence about hopping on to the new liquid trend, consider this: Barron says the taste of cactus fruit is often described as berry-like or a combination of multiple fruits—AKA, nature’s fruit punch. We’ll drink to that.
