Functional Coffee Trends in 2017

  • Tea and coffee are big business. Ready-to-drink products, in particular, have seen impressive growth. Market research firm Grand View Research predicts the ready-to-drink tea and coffee market will exceed $115 billion in annual revenue by 2024, with functional benefits being a significant driver of demand. (1)
    Coffee and tea are becoming more advanced, and manufacturers are now using their products to address health concerns like brain support and protein intake. Here are just a few of the unique new functional coffee trends that are changing the definition of “health drink.”
    References:
    1.“Ready to drink tea & coffee market worth $116.13 billion by 2024: Grand View Research Inc.” Market Watch. (October 2016)
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