Kelowna's SunRype debuts refreshing sparkling tea lineup
Long-time Kelowna-based company SunRype has announced the introduction of their new Real Brewed Sparkling Teas.
The new sparkling tea beverages mark a shift from the company’s long tradition of producing fruit juices and snacks.
“SunRype is focused on innovation to meet the changing needs of consumers, and that means moving beyond juice and fruit snacks to offer a wider range of on-trend refreshment beverages and food products,” explained Director of Marketing Barb Grant. “A big part of this strategy is to bring these new products to market in pack types that fit with the lifestyles of today’s busy, active consumers. We are excited to have installed a can line in our Kelowna plant to facilitate bringing this and other new innovation to market.”
SunRype’s four flavour lineup is made with real brewed tea, natural flavours, real cane sugar, and is lightly sparkling.
The sparkling teas will be available in a sleek 355ml tall can and will feature a new, simple take on the classic SunRype logo as a nod to the company’s history.
“We wanted the package to look different from other SunRype products to ensure consumers understand this is something different,” said Grant. “We purposely selected a more natural colour palette with a simple design to match the real, uncomplicated nature of the product itself.”
SunRype Real Brewed Sparkling Teas are now available in the refreshment beverage section of grocery stores across Western Canada.
Four delicious varieties are available: Twist of Lemon Black Tea, Mango Peach Black Tea, Honey Lemon Green Tea and Raspberry Rooibos Tea.