Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On June 8, 2017, Steve Schorr resigned as a member of the Board of Directors (the “Board”) of KonaRed Corporation (the “Company”). Mr. Schorr advised the Company that his resignation was not in connection with any disagreement with the Company on any matter relating to its operations, policies or practices.
The Board elected Mark Masten to fill the resulting vacancy from Mr. Schorr’s resignation as a Board member.
Mr. Masten will be compensated in accordance with the Company’s standard cash and equity compensation arrangements for non-employee directors. Mr. Masten shall receive 250,000 shares of the Company’s common stock as compensation for his serving as a member of the Board.
Mr. Masten, 56, has over 20 years of experience in development for health foods and beverage brands in the United States and internationally, including Mr. Masten’s current position as SVP of Global Sales at POM Wonderful. Prior to his employment at POM Wonderful, Mr. Masten was employed at well know companies such as Popchips and Wonderful Pistachios & Almonds. Mr. Masten has been recognized among the top leaders in The Wonderful Company for setting strategy, developing annual operating plans, and executing against them. He has also launched the Wonderful Pistachio brand in North America and globally, using an integrated sales and marketing campaign and has gained California Pistachio Industry recognition for providing record returns for growers 9 straight years, as well as profit improvement. Mr. Masten’s broad experience with top leaders in the health food and beverages industry uniquely qualifies Mr. Masten to advise KonaRed not only on global sales matters but on various operational, marketing and risk management matters that the Board may address from time to time. He possesses key insight on sales and marketing issues.
On June 12, 2017, the Company received the unfortunate news that John Dawe, the Company’s Chief Financial Officer, Treasurer and Secretary, had passed away.
On June 13, 2017, the Company appointed Shaun Roberts, the Company’s Chief Executive Officer and Chairman, to serve as the Company’s Principal Financial Officer. Mr. Roberts, 48, is a co-founder of the business and has been Chief Executive Officer, Director and Board Chair since its inception in 2008. Mr. Roberts oversees all operations and raised the capital which formed our business. On a day to day basis Mr. Roberts manages processes for raising capital, product development, sales, distribution and marketing.
KonaRed Corporation (KonaRed) offers consumer products. The Company’s principal product line is its coffee fruit wellness drinks. KonaRed’s anti-oxidant beverage products consist of various formulations, such as 16 oz. KonaRed Original Antioxidant Juice; 10.5 oz. KonaRed Original Antioxidant Juice; 10.5 oz. KonaRed Antioxidant additional flavor combinations, including organic green tea and coconut water, and 12oz. Ready-to-Drink (RTD) Cold Brew Coffees. KonaRed Original Antioxidant Juice, Cold Brew Coffees and Kona coffees are offered to retail consumers across the United States, Canada and Asia. Its RTD Cold Brew Coffees include the flavors of Original, Hawaiian Vanilla and Espresso. The Company produces wellness nutritional products, which include antioxidant KonaRed Hawaiian Superfruit Powder Tub and its Wake-up Performance Powder Packets. The Company’s wellness nutritional products are available at select locations of Vitamin Shoppe nationwide and in various chains in Hawaii.

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