New Martinson® Flavored Coffees Now Available In Realcup™ Single Serve Capsules

Intense Aromas and Flavors in Six New Decadent Flavored Coffees

(Mississauga, Ontario – July 22, 2013) A new line of Martinson® brand single-serve flavored coffees are on their way to foodservice and office coffee service customers in the U.S. and Canada. Thanks to the unique patented RealCup™ flavoring system, consumers will enjoy a new experience of intense aromas and full-bodied flavors, including Joe’s Vanilla Velvet, Joe’s Caramel Crème, Joe’s Tiramisu Twist, Joe’s Irish Crème, Joe’s Mint n’ Mocha and Joe’s Hazelnut Crème.
Joe Martinson is a legend in the coffee world. When he arrived in New York City in the late 1800s, he started his coffee career by hand selecting beans right from ships docking in the harbor and roasting them in his mother’s kitchen. The new Martinson® flavored coffees were selected and blended with the same personal attention and craftsmanship that led Joe’s own coffee to be dubbed “the real cup of Joe.”
“Flavored coffees are perfect for the single-serve capsule format,” noted Jeffrey Zietlow, Director of Marketing for the RealCup™ brand. “They offer variety in taste and aroma for different moods or different moments in the day. Our patented RealCup™ technology and unique filter ensures the maximum amount of true flavor flows through to the cup in each individual brew.”
After developing the initial flavored coffee lineup, the RealCup™ innovation team was back in the lab to work on more flavor variations with appealing aromas and tastes. Martinson’s® Pumpkin Pie will launch in September, just in time for fall.
Martinson® flavors also help consumers feel good about their coffee choice, knowing that they contain 30 percent beans from Rainforest Alliance Certified™ farms. The Rainforest Alliance Certified™ green frog seal on every package identifies Martinson® RealCup™ flavored coffees as products that have been grown and harvested sustainably. Rainforest Alliance certification supports environmental, social and economic sustainability by promoting sustainable land-use practices and helping to ensure the wellbeing of workers and their communities.
Launched in August 2012, the RealCup™ brand is growing in popularity as a single-serve capsule choice, with its unique Flavor Max™ filter that delivers full flavor.
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About RealCup™:
RealCup™ capsules use a patented filter material to deliver a full flavor beverage experience and are compatible for use with Keurig® K-Cup® single-serve brewers*. RealCup™ is manufactured for Mother Parkers Tea & Coffee, one of the largest coffee and tea manufacturers in North America. The Company combines state-of-the-art technology and new product innovation with its 100-year history of quality and service excellence to deliver an exceptional beverage experience in mainstream and specialty coffee, tea and complementary beverages.
* RealCup™ products and Mother Parkers Tea & Coffee are not affiliated with K-Cup® or Keurig Inc. K-Cup® and Keurig® are registered trademarks of Keurig Inc.

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