Sustainability for the Mainstream

Growing_skills_002Project Description
By the end of 2013, Nestlé USA will purchase enough certified Nestlé Cocoa Plan beans to produce their entire line of everyday NESTLÉ CRUNCH bars, the company’s 75 year old flagship confections brand. The beans will be certified by UTZ Certified, an independent organization focused on developing sustainable farming and better opportunities for farmers and their families. The Nestlé Cocoa Plan is only one initiative where quality goes well beyond the products themselves. Throughout the world and across their brands, Nestlé is involved in a broad range of social and environmental initiatives that together make a difference.
Nestlé works closely together with UTZ Certified to ensure a sustainable supply of cocoa by helping farmers to implement good practices and offering advice on how to build their businesses. Through the UTZ certification program, farmers grow better crops, generate more income, and create better opportunities while safeguarding the environment and securing the earth’s natural resources, not only currently, but in the future as well. And that tastes a lot better.
Certification is a good way to reward farmers and their organisations for producing sustainable cocoa. It also gives consumers added assurance that the cocoa was produced under proper conditions. UTZ Certified is one of the leading certification systems that recognises cocoa, coffee, and tea farmers who are operating in accordance with higher quality standards, giving these farms and farmer organisations a form of official certification, as well as better prices for their harvest.
UTZ Certified wants sustainable farming to become the most natural thing in the world. They are on the right track because an increasing share of the world’s coffee, cocoa, and tea is grown responsibly. Beside Nestlé, they work together with companies like Mars, Ahold, IKEA, McDonalds and Smucker. Because these companies are buying increasing amounts of coffee, cocoa, and tea with the UTZ Certified label, we are able to help more and more farmers, workers, and their families to fulfill their ambitions.
Coffee, cocoa, and tea products do not get the UTZ label easily. The strict requirements for UTZ certified farms and businesses are closely monitored by independent third parties. They assure good agricultural practices and management, safe and healthy working conditions, no child labor, and protection of the environment. UTZ also can track and trace the coffee, cocoa, and tea so you can be sure that your trusted product was grown, harvested and processed sustainably.
Children_go_to_school_004Who benefits from this project?
In 2012, UTZ Certified was active in the coffee, cocoa, and tea production. The program has an impact on the lives of farmers and their families. UTZ Certified stands for sustainable farming and better opportunities for farmers, their families, and our planet. The UTZ program enables farmers to learn better farming methods, improve working conditions and take better care of their children and the environment.  Farmers with better crops have better prospects, which is what UTZ is about.
Not only do the farmers produce more, they achieve better quality at lower costs. UTZ-certified farmers are trained to also be good business people. This enables them to produce more at lower costs, while simultaneously producing better quality harvests. This way farmers are able to invest in their families, a sound business, the people who work there, and also in their futures.
UTZ-certified farmers work with respect for the environment and in better harmony with nature. Animals, plants, and nature reserves are protected. Water, raw materials, and natural resources are preserved, and pollution is reduced. That is better for all of us sharing this planet.
Thanks to the UTZ program more and more farmers and workers feel healthy, motivated, and respected. They get more chances to achieve their ambitions and so do their families. Their children go to school and are able to grow up in a safe and healthy environment, a better future for everyone.
How can I help?
When you buy UTZ certified coffee, cocoa, or tea you are helping build a better future. So when you buy coffee, cocoa, or tea products, be sure to look out for the UTZ Certified label. Currently, UTZ is looking into new commodities like citrus and nuts, so keep a lookout for the label in these products in the future as well. Of course we also welcome you to support us through social media like Facebook!
Contact Name:     Stephanie de Heer
Web Site:
Location:     Amsterdam, the Netherlands
Email Address:
Phone Number:     +00310205308000

Suggested Reading