100% Arabica Global Coffees Bring California Connoisseurs a Mini-Safari with Every Sip
Nunica, MI – July 1, 2013 – Magnum Exotics: the name alone evokes rich, flavorful adventures that awaken the senses. Magnum Coffee Roastery’s Magnum Exotics Coffee, debuting this month in California, brings to the global palates of true coffee connoisseurs four new 100% Arabica specialty coffee blends that will make them feel like world-class travelers without ever leaving the comfort of their home.
Created to take international coffee to a new plateau of quality, flavor and bold originality, Magnum Exotics enables adventurous California coffee aficionados to savor the cool, clean flavor of Jamaican Blue Mountain, or enjoy a nutty and bright Kona Hawaiian blend. They can meander through a tropical Rainforest or take a safari through South America, Central America and Africa with Organic Fogcutter, a smoky and satisfying San Francisco blend, the only mainland-inspired flavor in the group of four specialty Arabica coffees.
Now available up and down the coast in all Bristol Farms locations, Magnum Exotics are packaged in invitingly bright and adventurous four-corner sealed bags. Each distinctive blend features a toucan, lion, tiger or leopard that practically leaps off the shelf amid an otherwise subdued field of coffee packaging. Magnum Exotics’ Jamaican Blue Mountain Blend and Kona Blend are packaged ground (12 oz.). Organic Rainforest Blend and Organic Fogcutter debut in whole bean (10 oz.) and are both certified organic by Organic Crop Improvement Association (OCIA) International and USDA. With an MSRP of $9.99, all Magnum Exotics packaging features one-way valves to assure the specialty Arabica coffee is packaged after roasting so the freshness, fragrance and flavor of the select beans stay in the bag.
Magnum Exotics is the first self-branded line developed by Magnum Coffee Roastery, the nation’s premier supplier of specialty private label blends. Already popular in the company’s home state of Michigan and now making its debut in California, Magnum Exotics is poised to roll-out in other states and eventually nationwide this year and throughout 2014.
Magnum Exotics features the most exquisite aromas, bodies and flavors from beans grown only in the area between the Tropic of Cancer and Tropic of Capricorn. Known as the “Coffee Belt,” this region boasts bean-perfect conditions of moderate sunshine and rain, steady temperatures around 70 degrees Fahrenheit, and rich, porous soil.
Specially selected Arabica coffee beans are grown between 4,000 and 6,000 feet above sea level. Picked beans are meticulously graded and separated by bean size and density. Magnum employs the ancient cupping technique of judging coffee based on smell and taste analysis to ensure all beans meet the highest standards before roasting.
Each gourmet Magnum Exotics blend is sampled and hand-chosen, with beans sourced direct from farmers and co-ops from around the world. As a premiere private-label supplier, Magnum is one of the few coffee roasteries to own a trading company, Café Trading, with time-honored relationships spanning the globe: Central America, Hawaii, the Caribbean, Africa, India and Indonesia.
Magnum Exotics are all Fair Trade Products, committed to fair price, direct trade, community development, fair labor conditions, democratic and transparent organizations, and environmental sustainability.
“At its best, coffee can not only soothe our souls and awaken our senses, but transport us to other times, cultures and locales,” said Kevin B. Kihnke, President of Magnum Coffee Roastery. “The richness of the world can be seen through the many flavors, customs and food pairings of coffee, which is why Magnum Exotics was specially created to offer discerning connoisseurs a journey to exotic lands they would never otherwise experience through traditional home or coffee shop blends.”
About Magnum Exotics
Magnum Exotics brings coffee connoisseurs “a taste of the exotic” every day. Specialty 100% Arabica coffee in four fragrant, flavorful global blends is fair-trade sourced from the region between the Tropics of Cancer and Capricorn by family-owned and operated Magnum Coffee Roastery, the Midwest’s largest and most modern private-label coffee roastery and packaging facility. Magnum Exotics are currently available at select fine retailers throughout California and Michigan. For more information, visit: magnumcoffee.com.