Simplicity + Elegance = JURA IMPRESSA C60

CLOSTER, NJ – Turn, press enjoy – that’s how easy it is to have a true bean-to-cup experience with the new JURA IMPRESSA C60.  With its passion for coffee and commitment to offering a full range of automatic coffee centers to suit a variety of consumer preferences, JURA presents the IMPRESSA C60 for those who want simplicity and elegance.

“Great coffee is always the destination, and JURA offers many ways to get there.  We’re introducing the IMPRESSA C60 for those who put ease of use and simplicity on the top of their list.  This machine also hits the important hot spot of compact design, an essential for those who want space-saving products for limited counter space,” said David Shull, Senior Vice President of Sales and Marketing of JURA Inc.

Making it easy and convenient to create your own coffee bar at home, the IMPRESSA C60 features a simple Rotary Switch and text display for choosing the type of coffee specialty, amount of water and coffee strength. A high-performance conical burr grinder and high-speed thermoblock system add to its performance and efficiency, producing delicious specialty beverages in a flash.  JURA coffee is always freshly ground, not capsuled.

The machine features JURA’s revolutionary fine foam technology that ensures milk foam quality with a fine, feather-light consistency. Its coffee spout can be adjusted between 2½ inches and 4½ inches, ideal for small espresso cups to large coffee cups.  This prevents coffee from splashing on the machine and produces a perfect, velvety crema.

The IMPRESSA C60 features striking clean lines, with matte and gloss surfaces in understated black.  Made with high-quality materials and uncompromising workmanship, it is 11 by 13.6 by 16.1 inches.  It is easy to program and maintain.

The IMPRESSA C60 can be merchandised with optional JURA accessories, including the JURA Cup Warmer and JURA Cool Control Basic, which stores and chills up to     34 ounces of milk on the countertop.

Available for shipment August 2014, the JURA IMPRESSA C60 will have an actual retail price of $999.

JURA offers a variety of automatic coffee centers, with actual retail prices ranging from $799 to $5,499.  For more information, visit

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