Melitta Professional appoints TK as its first integrated UK agency following competitive three-way pitch
Global agency, TK has been appointed by Melitta Professional Coffee Solutions to launch its new range of blended coffee into the UK Horeca sector.
A a leader in the coffee and coffee preparation industry, Melitta Professional has awarded TK with the integrated management of its UK PR and marketing activity to introduce the brand to the ever-growing hotel, restaurant and café market. TK will work to spread the word to coffee experts and bar and restaurant owners alike and ultimately, establish Melitta Professional as the go-to coffee supplier.
Following on from TK’s success in developing stand-out campaigns for the likes of cocktail bar and restaurant, The Alchemist, and WOLF Street Food, the award-winning agency will bring its own custom blend of creative thinking, design and strategy to help build the profile and business of Melitta Professional within a national trade audience.
Recognising TK’s wealth of experience in the industry and the team’s ability to create cutting edge design, PR and marketing campaigns clinched the deal for Melitta Professional’s Global Head of Coffee, Alaster Siddle, who appointed TK following a competitive three-way pitch.
Alaster said: “I’m very familiar with the impressive campaigns created by TK and the team’s pitch was very strong. I am confident that TK is the agency Melitta needs to make a real impact in the UK and to ensure that consumers and coffee purchasers will want to pay attention to what we have coming this year. I’m excited to have the TK team on board.”
Melitta Professional is aiming to shake up the UK Horeca sector this year with the launch of its new coffee blends, specifically tailored to British tastes, to ensure that all palates in the country will be satisfied.
Managing Director of TK, Mike Robinson, said: “Melitta is truly a household name across Europe and it is this renowned presence that we are keen to bring to the UK. We are delighted to be the agency for such a market leader and we can’t wait to educate and invigorate this audience with a bold introductory campaign surrounding Melitta Professional’s first UK-centric coffee blends.”
Look out for the new UK blended Melitta Professional range and own label offering coming later this year.
Notes to Editors
Melitta Professional Coffee Solutions is the specialist for professional coffee serving in the food service sector. Established in 1908, German housewife Melitta Bentz created the very first coffee filter with a brass pot and a piece of paper. More than 100 years later, Melitta Bentz’s innovation remains the precursor to all modern pour-over and drip coffee brewing worldwide and the company has grown to sell and service equipment and coffee in over 50 countries across the globe.
Melitta relentlessly focuses on being a leader in the coffee and coffee preparation industry. It is dedicated to providing the ultimate coffee experience. .
Established in Leeds in 2000, and now with offices in London and Los Angeles, TK is an integrated agency of 50 talented creatives in Digital, PR & Social Media, Brand, Motion graphic and Planning and Insight, working on global and UK brands including Sony, Porsche, BP, British Land and Hammerson. TK received the Best Agency Grand Prix Award from the Recommended Agency Register (RAR) awards for two consecutive years in 2012 and 2013 voted by clients to celebrate outstanding results and the highest levels of client satisfaction.
To learn more about TK, please visit https://agencytk.com.