Hot on the heels of their big new teamaking facility and tasting room in Portland’s Water District, Steven Smith Teamaker will be opening another high-profile new tasting room—in Seoul, South Korea.
For the past four years, Steven Smith teas were available at cafes, restaurants and hotels in South Korea, and the company has been equally popular in Japan.
But the new Smith Teamaker Cafe in Seoul will be the company’s first tasting room outside of Portland. In a phenomenon not uncommon in South Korea, the Steven Smith Korean flagship will located inside Kia Motors’ ultra-futuristic “brand experience” pavilion, Beat360.
Steven Smith’s head teamaker, Tony Tellin, visited Seoul before the cafe opened to train the Korean staff in the art of tap teas, tea lattes and tea smoothies.