Mexico’s Return to the Cup of Excellence boasts 6 Presidential Winning Lots

(Portland, Oregon USA (July 8th, 2017)-On July 6th the Cup of Excellence’s return to México continued with the Alliance for Coffee Excellence’s Central American 2017 success. Twenty-two COE lots were auctioned with an all-time high average price of $11.06. Winning bidders hailed from Japan, the United States, Saudi Arabia, Taiwan, Australia, Holland and the United Kingdom. An especially strong presence of importers from the United States included: Café Imports, Red Fox Coffee Merchants and Royal Coffee and roasters including: Spyhouse Coffee Roasters, Temple Coffee, Campos Coffee and Proud Mary. The top lot (split into two separate lots for the auction) sold for a record high of $100.49 and $55.40 per pound. These lots were shared between the following companies: Maruyama, Campos Coffee, Sarutahiko Coffee and Kyokuto Fadie Coffee.

Aside from the record breaking prices, this year there were 6 Presidential Award winners. Presidential Award winning coffees are those coffees which score 90 and above by a jury comprised of leading sensory experts from over 12 countries. The winning farmer, Rodolfo Jiménez López’s, El Equimite; a washed Pacamara, scored an impressive 91.20, from the region Veracruz. Lots in this auction have been cupped at least 5 separate times by the national and international juries. This year also brought unfortunate news regarding the theft of 8 lots from a delivery of Cup of Excellence coffees that were being transported from Oaxaca to Córdoba for milling prior to July 6th auction. To find out more about this incident, please visit the following site:

Professor Cruz José A. Miceli, the Executive Director from AMECAFÉ, the Government supported Mexican association which promotes coffee production, was quoted as saying, “These results show us the quality of our coffees and the recognition demanded by the consumer of specialty. The Mexican Coffee Sector is delighted.” Darrin Daniel, the Executive Director of ACE echoed his sentiment, “We were astonished with the cupping results of the auction. I commend the farmers attention to detail who grew these winning coffees. We have heard from many buyers how difficult it has been to find high quality coffee of this quality level. We can hardly wait to see what 2018 brings!”


About Alliance for Coffee Excellence & Cup of Excellence®

Alliance for Coffee Excellence is a non-profit global membership organization dedicated to advancing excellence in coffee. Cup of Excellence, a program which gives out the most prestigious award in coffee, has affected thousands of farmers. Its unmatched focus on quality discovery, farmer premiums and transparency has changed the specialty coffee industry.  For more information about membership, juries and to register for the Cup of Excellence or national winning samples and their auctions, log on to This concludes the Central American auctions. The next auction shifts to Burundi (September 14th), Peru (October 25th), Colombia (November 9th) and concludes with Brazil’s (November 28th for Pulped Naturals and December 7th for Naturals).



Darrin Daniel
Executive Director
Alliance for Coffee Excellence

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