Recent Developments in the Global Beverages Market
According to a research report published by Lucintel, the global beverage market has strong fundamentals, with opportunities for both alcoholic and non-alcoholic beverages. The global beverage industry is expected to reach an estimated $1.9 trillion by 2021 and is forecasted to grow at a CAGR of 3.0% from 2016 to 2021. The research also indicates the major drivers for the growth of this market, which are growing urbanization, and disposable income as well as a continuously growing demand from millennials. The global beverage industry is very diverse, but it is beer that is expected to remain the largest segment by value. Fernhill Beverage, Inc. (OTC: FHBC), Reed’s, Inc. (NYSE: REED), New Age Beverages Corp. (NASDAQ: NBEV), Celsius Holdings, Inc. (NASDAQ: CELH), Long Island Iced Tea Corp. (NASDAQ: LTEA).
According to a new report by Grand View Research Inc., the global organic food & beverage market is already taking a major share of the overall market, and is expected to reach USD 320.5 billion by 2025. Growing popularity of non-GMO products among consumers adds to the health benefits associated with their consumption and is expected to drive the demand over the forecast period. Non-dairy beverages such as rice, soymilk, and oat beverages accounted for over 33% of the total share of organic beverages market in 2015.
Fernhill Beverage, Inc. (OTC: FHBC) makers of Vitamin Packed Roadkill and Roadkill XL, earlier today announced that the company, “is excited to announce significant progress in creating new sales and distribution routes for RK Super, including delivery by one of the largest National Drug Store Chains. RK Super is the latest addition to the company’s private label brand and is the first to label a family-friendly kids drink featuring children’s Super Heroes.
Fernhill Representatives recently completed a 3-week cross-country campaign with the goal of developing sales and making new distribution contacts. The company is pleased to report this has been a resounding success. Fernhill Beverage, Inc. recently secured an authorization by one of the country’s largest National Drug Store Chains. Once distribution details are ratified, the Company will be strategically introducing the RK Super brand to that highly sought-after retail category.
New distribution agreements are being constructed in , , , as well as the entire Eastern coast. The initial RK Super, highlighted by a new and exciting appearance, has been produced and delivered to a major distributor in . This version of the successful product will allow Fernhill Beverage, Inc. to secure penetration into the national chain retailers. These retailers include convenience stores, pharmacies, big box stores and in the future, grocery chains. The Company will be aggressively marketing the product in as many territories as possible. Fernhill expects rapid growth over the next 24 to 36 months. Production, marketing and promotions will be the primary focus for the corporation.
The goal of Fernhill Beverage, Inc. is to be the clear leader in both revenues and units sold in the youth category within 3 years.
Reed‘s, Inc. (NYSE: REED) makes the top-selling sodas in the natural and specialty foods industry which are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. The company has secured a new distribution partnership for Reed’s and Virgil’s brands with Morris Distributing for the counties region of . Morris Distributing is headquartered in and distributes to over 2,200 retailers in , , , , and Counties.
New Age Beverages Corp. (NASDAQ: NBEV) is a -based, leading all-natural tea and healthy functional beverage company that was founded in 2003. The Company competes in the fast-growing healthy functional beverage segments including Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters and Functional Waters with the brands XingTea®, Marley One Drop®, Búcha® Live Kombucha, XingEnergy®, Marley Mellow Mood®, Coco-Libre®, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The company recently announced the closing of the acquisition of the assets of the Marley Beverage Company, LLC, including the Marley brands in ready-to-drink coffee and relaxation drinks and teas. The line complements the existing New Age Healthy functional beverage line and fills an important role in the Company’s portfolio.
Celsius Holdings, Inc. (NASDAQ: CELH), founded in April, 2004, is a global company with a proprietary, clinically-proven formula for flagship brand CELSIUS®. CELSIUS® is a fitness drink that accelerates metabolism, burns body fat, and provides healthy energy. The company recently announced it advanced the company’s position with an international presence in . Celsius Holdings, Inc. will partner with A.S. Watson Industries, a member of ASW, which owns the renowned bottled water brand Watsons Water, and also other beverage distributing businesses. The partnership will focus on distribution, increasing market share and leveraging the CELSIUS® brand.
Long Island Iced Tea Corp. (NASDAQ: LTEA) operates in the non-alcohol ready-to-drink segment of the beverage industry. The Company’s flagship brand ‘The Original Long Island Brand Iced Tea®’, together with ‘The Original Long Island Brand LemonadeTM’ are marketed as premium beverages made with all-natural, non-GMO ingredients. The company also imports and markets ‘ALO Juice®’ a functional aloe vera based beverage. Recently, the company announced that it has secured placement of its flagship brand Long Island Iced Tea® in 156 Loblaws supermarkets across . Loblaws is one of the largest supermarket chains in and this is the largest international chain account agreement in the history of the Company.
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