Marley’s One Drop Serves Up a Premium Alternative to Mass Market Ready-to-Drink Coffee
Southfield, MI (July 31, 2013) – Marley Beverage Company, maker of popular relaxation drink Marley’s Mellow Mood, today launched Marley’s One Drop, a premium ready-to-drink (RTD) iced coffee made with Jamaican Coffee.
“Jamaican coffee is considered by many to be the world’s finest,” said Rohan Marley, coffee expert, businessman and son of reggae legend Bob Marley. “Our father was a farmer and an entrepreneur as well as a musician, and we’re pleased to deliver the fine taste of Jamaican coffee and our family’s heritage to people everywhere through Marley’s One Drop.”
According to SymphonyIRI, the consumer packaged goods market research firm, consumption of RTD coffee jumped 6.2 percent in the last year, resulting in sales of $1.1 billion. Starbucks, the major player in the category, currently accounts for approximately 80 percent of the market.
“The ready-to-drink coffee category is dominated by one major brand and we’re thrilled to bring this premium Jamaican alternative to coffee lovers everywhere,” said Kevin McClafferty, President and CEO of Marley Beverages. “Marley’s One Drop is the natural alternative for the coffee connoisseur – and Bob Marley fan – in all of us.”
The Marley Beverage Company is a true partnership with the Marley family that honors the values and commitment of reggae icon Bob Marley: peace, love and tolerance. Each sale of Marley products benefits the family’s charity, 1Love.org, a 501(c)(3) non profit organization, and its mission to support youth, planet and peace around the world.
Marley’s One Drop is available now in three flavors – Original Coffee, Mocha and Vanilla Light. The suggested retail price for one 11 oz. can is $1.99.
About Marley’s One Drop:
Bob Marley’s music and message of peace, love and unity inspires generations. It is with that same passion that Marley Beverage Company presents Marley’s One Drop – premium iced coffee made with premium Jamaican coffee, real cane sugar and natural ingredients. Marley’s One Drop is available at convenience, grocery and mass merchandise retailers nationwide. Visit the official website at www.drinkmarley.com.
About Marley Beverage Company:
Marley Beverage Company was created with the family of Bob Marley, paying homage to their father and patriarch by launching and promoting a wide range of healthy, natural drinks. The company’s lines of Marley’s Mellow Mood, relaxation drinks, and Marley’s One Drop ready-to-drink Jamaican coffee, are available at 7-Eleven, Walmart Supercenters, Circle K and A Plus at Sunoco stores, as well as other fine retailers nationwide