Jura Increases National Advertising Campaign Supporting Both Super-Luxury and Affordable Models

ENA Micro 9 One Touch CLOSTER, NJ – Jura is expanding its 2013 national consumer advertising campaign to promote the new Jura GIGA 5, a luxury model that creates a new super-premium niche in automatic coffee centers. Focused primarily in the 4th quarter, this campaign will include an increased number of full page ads in The New York Times magazines, plus Barron’s, Architectural Digest, Travel & Leisure, Robb Report, Robb Report Collection and the premiere issue of the new Robb Report Home & Style.
Swiss icon Roger Federer, the greatest tennis champion of all time, appears in the ads as Jura Ambassador, reinforcing the championship values of performance, precision, prestige and passion for excellence that he shares with the Jura brand.
Jura will also promote its affordable, compact ENA Micro 9 One Touch with an ad featuring Roger Federer on a tennis court composed of a variety of espresso-based beverages. A QR code invites consumers to view a 30-second video at http://www.rogerfederer.jura.com/en/ to see Roger Federer demonstrate winning serves with the ENA Micro 9 One Touch as well as his tennis racket, with the tag line: “Top performance, downsized to simplicity.”
The super-premium GIGA 5 is the first Jura machine on the retail market with the power of two grinders and two heating systems, and it is the first to come pre-programmed with an expanded menu of barista coffee specialties. It is a winner of the 2013 International Housewares Association Innovation Awards.
The compact ENA Micro 9 One Touch – a one-touch automatic cappuccino machine that creates espresso-based beverages at the touch of one button, without moving the cup – features a micro brewing unit, Jura’s fine foam technology, a height-adjustable dual spout, and a new aroma preservation cover for the bean container. It won “Best of the Best – Silver” at the 2013 Housewares Design Awards.
Jura offers a full range of Swiss designed and Swiss engineered automatic coffee centers from $799 to $5,499. For more information, contact 800-767-3554 or visit www.us.jura.com.

Suggested Reading