JURA Introduces New CLEARYL Blue Water Filter for Automatic Coffee Centers

CLOSTER, NJ – JURA, the innovation leader in super premium coffee equipment, introduces a new CLEARYL Blue Water Filter for its award-winning line of automatic coffee centers. The filter, which features a stylish new design, helps make proper care and maintenance of JURA automatic coffee centers easy for consumers.

The CLEARYL Blue Water Filter cleans and filters water just before use. It removes chlorine, copper, aluminum and lead, and it also eliminates the need to decalcify, a convenience feature that increases overall customer satisfaction.

The new filter features an elegant and functional 18-sided design. The filter cover is branded with the JURA logo. The color, functionality and individual selling price all remain the same.

Creating an ongoing source of sales potential, the filter is designed for the many JURA automatic coffee centers that use a CLEARYL Water Filter, including the IMPRESSA F8 TFT, GIGA 5, Z-Series, J9 One Touch TFT, C-Series and all ENA series models.

The JURA CLEARYL Blue Water Filter has an actual retail price of $24. It is available for immediate shipment.

JURA offers a variety of automatic coffee centers, with actual retail prices ranging from $799 to $5,499.  For more information, visit www.us.jura.com.