With an engaging combination of live action, graphics, sound effects and music, it showcases the features and benefits that have made this one of the most successful new product introductions in Capresso history: custom brewing from loose tea or tea bags, ease of use, and sophisticated design. Mouthwatering images of Fresh Peach Iced Tea, Blackberry Hibiscus Iced Tea, Raspberry Iced Tea and more illustrate the benefits of the enclosed Capresso Iced Tea Recipe Book, with 18 tempting recipes that are easy to create in minutes with the Iced Tea Maker.
The new video will build product interest on social media, including Facebook, Twitter and the weekly Capresso blog. It is also accessible at www.capresso.com, as an easy reference for interested shoppers and for those who have purchased the Iced Tea Maker and want a simple instructional demo.
“’Capresso Shorts’ are designed to reach out to consumers with videos that are very short, accessible and fun. They help us engage with our growing social media audience and grow our business in a retail environment with an expanding online component. You’ll see more of these in the coming months as we prepare for the busy holiday season,” said David Shull, Senior Vice President of Sales and Marketing.
“Capresso Shorts” begin and end with a red curtain opening and closing, and they invite consumers to visit Capresso on social media for more ideas on freshly brewed refreshment.