Basalt, Colo. (Aug. 2014) — Two Leaves and a Bud Tea Company celebrates its 10th anniversary in 2014. The company is acknowledging this milestone with a refreshed look and new packaging that references its roots as a small, independent, Colorado-based brand.
The changes began earlier this year as the company, which had shortened its name to “Two Leaves Tea Company” in 2012, announced it would be “bringing back the bud.”
“We liked our name so much, we chose it twice!” says CEO and Founder Richard Rosenfeld. “Our brand has grown over the years thanks to a loyal fan base, and those fans thought we’d lost a certain quirky edge in our personality when we shortened our name. So, the bud is back!”
The company’s new logo acknowledges its start in 2004, and its ability to “take tea personally” — something Rosenfeld says separates the company from larger corporate tea brands.
Two Leaves and a Bud will launch a series of new products in concert with the anniversary. The new offerings span the company’s entire range from the high end “Reserve Series” of super-premium loose teas to new flavors in its Paisley Label Tea collection – tea bags with a finer cut of tea. Newly redesigned packaging arrives in retail stores later this year.
“Our new product offerings, logo and packaging reflects how far we have come as a company,” Rosenfeld says. “We have been able to compete with some of the largest corporations in the world simply by remaining small, dedicating ourselves to the tea itself and building customer loyalty.”
About Two Leaves and a Bud…
Two Leaves and a Bud is an independent tea company specializing in top quality organic and fairly traded tea in whole leaf tea sachets, iced tea, loose leaf and now teabags, from its Paisley Label Tea collection. Founded in 2004 in the small mountain town of Basalt, Colorado, Two Leaves has built an international reputation for being the premier source for the highest quality organic teas. From the start, founder Richard Rosenfeld focused on developing strong relationships with organic tea farmers from whom the company sources small quantities of tea each growing season. The company is named for the top two leaves and bud of the tea plant (Camellia sinensis) plucked to make the world’s best tea, and has built a grassroots following by “taking tea personally” — connecting tea lovers to the tea they love and introducing new tea drinkers to great tea. For more information, visit www.twoleavestea.com.