CLOSTER, NJ – Capresso will launch a holiday print ad campaign to support its new On-the-Go Personal Coffee Maker, which features a 16-ounce stainless steel travel mug and an advanced compact brewer that brews from ground coffee or soft pods. The ads, which invite coffee lovers to “make it personal,” will run in Woman’s Day, Family Circle and Good Housekeeping.
“On-the-Go is on the way to being one of our biggest new product introductions ever. The time is right for a versatile, top-quality single serve brewer that accommodates your choice of ground coffee or soft pods, with stainless steel construction and contemporary style,” said David Shull, Senior Vice President of Sales and Marketing of JURA Inc.
The On-the-Go brews coffee in less than 4 minutes, at the ideal temperature of 200° F. The stainless steel travel mug fits snugly into a car cup holder. A large showerhead makes for perfect saturation and extraction of ground coffee, and the removable permanent filter eliminates the need for messy paper filters.
The Capresso On-the-Go Personal Coffee Maker has a highly giftable actual retail price of $49.99, with additional travel mugs available at an actual retail price of $20.