Leading Chefs To Participate In the 2013 Vitamix Challenge

Six professional chefs to compete for title and Vitamix machines in innovative blending contest

CLEVELAND –Top chefs from across the country will soon compete in the ultimate blending contest—the 2013 Vitamix Challenge—October 1 at the StarChefs.com International Chefs Congress in New York City. During this unique gastronomic challenge, six contestants will each use their own ingredients to create a signature dish that utilizes a Vitamix blender in unusual and innovative ways.
Participating chefs will have 60 minutes to prepare a single dish that showcases their originality, creativity and blending techniques to judges, in an attempt to win a full professional kitchen package from Vitamix and the coveted title of Vitamix Challenge Champion.
Hundreds of chefs submitted their own, original Vitamix recipes, in the hopes of participating in the 2013 Vitamix Challenge. The six chefs selected to compete in this year’s event include:

  • Jonathon Cichon – Chef, Lacroix at the Rittenhouse, Philadelphia, PA
  • RJ Cooper – Chef, Rogue 24, Washington, D.C.
  • Joel Gonzalez – Executive Pastry Chef, JW Marriott Las Vegas Hotel and Casino, Las Vegas, NV
  • Evan Hennessey – Chef, Stages at One Washington, Dover, NH
  • Mauro Rossi – Chef Instructor, The International Culinary School at The Art Institute of California, Hollywood, CA
  • Josh Watkins – Executive Chef, Carillon, Austin, TX

“Not only does the Vitamix Challenge allow us to honor individuals who are making their marks in the culinary world, but it also provides us with unique insights as to how top chefs use our products every day,” said Christy Bezuijen, commercial marketing manager, Vitamix. “Vitamix is proud to be the exclusive sponsor of this one-of-a-kind blending competition. By doing so, we hope to inspire these chefs to innovate now…and long after the competition ends.”
Competition judges include celebrity chef Rocco DiSpirito, Now Eat This! author and television personality, April Bloomfield of Spotted Pig and The Breslin, Daniel Holzman of The Meatball Shop, and Richard Martin, Foodrepublic.com editorial director. Judges will award points based on the unique use of a Vitamix, taste and overall dish presentation.
The grand prize winner of the Vitamix Challenge will be awarded the ultimate Vitamix package containing a Vita-Prep® 3, a Vitamix® XL™, The Quiet One®, plus a $500 American Express gift card. All six chefs will receive a $500 Travel Certificate for travel to New York City, a three-day Industry Pass to attend the StarChefs.com International Chefs Congress and an exclusive Vitamix travel bag.
Visit http://www.starchefs.com/cook/icc-sponsor/vitamix/vitamix-challenge/2013 to learn more about Vitamix support for StarChefs.com, including partnership information, product information, chef recommendations and testimonials, as well as recipes using Vitamix equipment.
About Vitamix®
Vita-Mix® Corporation (“Vitamix”) is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created the first infomercial in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in 100 countries. For more information, please visit www.vitamix.com.
About StarChefs.com
StarChefs.com™, the magazine for culinary insiders, has been serving the restaurant industry since 1995. StarChefs.com’s original culinary content is driven by in-person tastings and interviews across the world. Its mission is to catalyze culinary professionals’ success and give them the tools they need to overcome their specific challenges. In addition to featuring top chefs, pastry chefs, sommeliers, and mixologists, StarChefs.com’s Culinary JobFinder is the leading job board connecting culinary and hospitality professionals to careers in the foodservice industry. StarChefs.com™ features more than 30,000 published pages of original, chef-focused culinary content and generates traffic of over 30 million hits a month and was nominated for Best Web Site for Food and Nutrition by the James Beard Foundation.

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