White Coffee Takes Care of Business (“TCB”) with Special Blends for Elvis Coffee

Long Island City, NY – White Coffee Corporation is “all shook up” about the introduction of Elvis Coffee this fall, and trusts retailers and consumers will be excited, too. The new line features four varieties highlighting Elvis Presley’s unique taste and charm:  the creamy and delicate “Viva French Vanilla”; the very smooth and bold “Blue Hawaii Kona Blend”; a Taking Care of Breakfast “TCB Breakfast Blend” and The King’s Favorite, “Peanut Butter Banana.” Each variety features the likeness of Elvis on the bag.

White Coffee Corporation is the premier supplier of high quality coffee for major branded licensors. “Elvis Presley is an American icon and appeals to entertainment fans of all ages,” says Jonathan White, Executive Vice President of White Coffee Corporation. “His music, movies and enduring persona are woven into our popular culture.  The customer will cherish the experience of a coffee break with the ‘King of Rock and Roll’.”

Globally, Elvis Presley has sold over one billion records, more than any other artist. His American sales have earned him gold, platinum and multi-platinum awards. Among his many awards and accolades were 14 Grammy nominations (three wins) from the National Academy of Recording Arts & Sciences and the Grammy Lifetime Achievement Award that he received at just 36 years old.

Elvis Coffee is available ground in 12 oz. bags. The suggested retail price is $8.99 – $10.99 and the products will be available in retail outlets nationwide, including at T.J. Maxx, Ross and Bed, Bath and Beyond.


About Authentic Brands Group, LLC

Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG’s mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe®, Mini Marilyn™, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Airwalk®, Above The Rim®, Vision Street Wear®, Hind®, Ektelon®, Viking®, Bobby Jones®, TapouT®, Sportcraft®. www.abg-nyc.com.


About White Coffee Corporation

White Coffee Corporation is based in Long Island City, NY and is a third-generation, family-owned coffee importing and roasting business in operation since 1939. As a core part of its coffee offerings, White Coffee is proud of its collaboration with prominent licensed brands. These coffee products are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.

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