SAN RAFAEL, CA ‹SEPTEMBER 24, 2014 ‹ Wild Card Roasters, LLC, an Artisan coffee roasting company has introduced a new coffee, Hakrz Delight Crack The Code, under its Weaver¹s Coffee & Tea brand in support of Girls in Tech. By purchasing this product, consumers are supporting the engagement, education and empowerment of women in technology and entrepreneurship around the world.
Vice president, Renee Brown, said Hakrz Delight is a combination of all things we love at Wild Card. ³John Weaver and I were on the campus of a large social media company in Silicon Valley when we heard a story about a competition taking place to see which employee could hack into their servers. John and I had recently talked about developing a new coffee, but wanted to make sure we created something that gave back to a cause we admired. Girls in Tech emulates the fundamental vision at Wild Card Roasters ‹ empowering and partnering with passionate people and enabling them to achieve their goals by doing something they love.²
Initially, donations will go to supporting server costs for their global network of sites. ³Entrepreneurial endeavors are always challenging and we look forward to helping those with a similar vision,² said John Weaver, master roaster at Weaver¹s Coffee, ³I developed this coffee blend for people who are addicted to Cracking the Code of Life whether they¹re online or are just busy with their day to day existence.²
“We’re thrilled that Weaver¹s has chosen to support Girls in Tech with their Hakrz Delight Coffee, as our mission centers around empowering women in technology and entrepreneurship around the world. And it’s a coffee that fits the tech and startup world well ‹described as bold, bright, with a clever playfulness and I might add that the coffee label is pretty great too.”
Perfecting Hakrz Delight means paying close attention to the specific balance between aroma, flavor, acidity and body. Weaver works completely by hand (his roasters are entirely mechanical) so he can truly control the time, temperature and size of each batch of coffee he roasts. ³Hand-roasting coffee is my passion, and each year I look forward to creating new and exciting coffees for our customers and partners.²
ABOUT WEAVER’S COFFEE & TEA
Headquartered in San Rafael, CA, Weaver¹s Coffee & Tea is a wholly owned, proprietary brand of the privately held, California-based, Wild Card Roasters, LLC. Weaver¹s line of artisan coffees feature Fair Trade Certified and 100% Certified Organic coffees and conventional coffees as well as fine hand blended teas, 100% Certified Organic Teas and conventional teas. The company maintains sales offices in Southern California, Tokyo, and Hawaii and sponsors the American Pavilion at the Cannes Film Festival, in Cannes France each year. The Weaver¹s brand bears the name of master roaster and president of Weaver¹s Coffee and Tea, John Weaver, who began roasting coffee in 1980 where he apprenticed under two legendary coffee experts, Alfred Peet and Sal Bonavita. Weaver is recognized as one of the most accomplished coffee roasters and tasting experts in the world. After nearly three decades as master roaster, Weaver left Peet¹s Coffee to start Wild Card Roasters with Michael Brown, Bryce Inouye and Renee Brown in 2007. Weaver¹s fresh, hand-roasted artisan coffees and fine teas are available through specialty grocery and gourmet food stores throughout the United States, as well as on their website (www.weaverscoffee.com). Customers may also call (800) 328-1178 to order products. For wholesale inquiries including Office Coffee and Food Service, contact Renee Brown: firstname.lastname@example.org
Weaver¹s Coffee & Tea Cafe is located at 40 Louise Street, San Rafael, CA, 94901. Hours are Monday ‹ Friday, 6:00am – 6:00pm. Saturday and Sunday 6:00am – 3:00pm