FOR IMMEDIATE RELEASE
Contact: Chip Walther
PR@courtesyproducts.com / 314-592-5100
HOTEL COFFEE MAKER CAFÉ VALET ENTERS CONSUMER MARKET, ANNOUNCES PARTNERSHIPS WITH CARIBOU COFFEE
Caribou’s premium blends now available through
Café Valet’s one-touch, single-serve brewers
September 2015 (ST. LOUIS) – Based on its lodging industry success serving hundreds of millions of single-serve cups of coffee since 2003, Courtesy Products, manufacturer of the Café Valet Single-Serve Coffee System, today announced its entry into the direct-to-consumer market along with a partnership with one of America’s best-known coffee brands.
Expanding its presence in the fast-growing $3.8 billion single-serve coffee market, Café Valet today announced a new partnership with industry leading coffee brand Caribou Coffee to distribute three premium blends – French Roast, French Roast Decaf and Mahogany – in single-serve packages for use in Café Valet’s patented Classic and Signature brewer models. Caribou coffees will be sold in 84-count single-serve packages, available at www.cafevalet.com.
Caribou Coffee, the second largest company-operated premium coffeehouse chain in the United States, accepts only the highest-quality Arabica beans, and craft roasts every batch to create the finest coffees. Caribou is the only coffee company to serve 100 percent Rainforest Alliance Certified Coffees.
“As we enter the consumer market, we’re thrilled to be partners with Caribou – one of the finest and most popular premium coffee brands available,” said president Matt Schwarz. “Caribou appeals to a wide range of coffee lovers, particularly Millennials, who will appreciate the simplicity and lower cost of entry into single-serve brewing that Café Valet provides.”
“Bringing Caribou Coffee into the Café Valet product line further establishes our company’s position in the growing premium single-serve coffee category, and Café Valet’s affordable system greatly reduces the price of entry for many consumers,” said Matt Spanjers, Chief Development Officer for Caribou Coffee.
With brewing systems starting at just $16.99 Café Valet’s single-serve products deliver great-tasting, 10 oz. cups of coffee in just minutes with the touch of a button. A Mintel study showed 36 percent of consumers who do not use single-cup brewers say they are too expensive, giving the economical Café Valet system the opportunity to convert new adopters within the rapidly growing segment.
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Caribou Coffee/Café Valet Partnership – Page 2
Additionally, Café Valet will be taking the Caribou Coffee single-serve packs into other settings where the brewers are used, including offices, food service settings and college dormitories. According to Nielsen’s Scantrack enhanced AOC database, the $3.8B single serve coffee market has experienced a 52.5 percent growth rate from 2011 through 2014, the fastest growing category within any coffee format.
About Café Valet:
Since 2003, Café Valet’s coffees have been enjoyed by millions of consumers in hotels across the United States. Today, more than one million hotel rooms feature Café Valet’s patented single-serve coffee system, with more than 100 million servings annually. St. Louis-based Courtesy Products, manufacturer of Café Valet, has been serving the lodging industry for more than 40 years. For more information on Café Valet, visit CafeValet.com.
About Caribou Coffee:
Founded in 1992, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States with more than 272 company owned stores, 130 domestic license locations in 18 states, and 202 international franchise stores in 10 countries. Caribou Coffee provides high quality, handcrafted beverages and food options to fuel life’s adventures, both big and small. Known for a commitment to sustainability, the Company was the first major U.S. coffeehouse to serve 100 percent Rainforest Alliance Certified™ coffees and espresso. Caribou Coffee products can also be found in grocery stores, mass retailers, club stores, foodservice providers, hotels, entertainment venues and online. For more information, visit CaribouCoffee.com.