Corwin Beverage Company announces the appointment of Chris Mayton as Vice President of Sales to oversee the company’s core beverage business throughout Southwest Washington.
Reporting to CEO Keith Richards, Mayton directs a regional team to oversee sales operations, including strengthening distribution of core Corwin products such as Pepsi and Dr. Pepper lines throughout southwest Washington. Family-owned Corwin Beverage distributes a range of food and beverage items through large and small retailers and on-premise services.
“Chris brings a refreshing perspective to our multi-channel, multi-product sales distribution environment as we strengthen and prepare the company for growth,” said CEO Keith Richards. “He passionately shares our view that great people are key to great service, which in turn will deliver positive business results.”
Mayton returned to the Portland-Vancouver metro area after three years in Chicago as regional director with the automotive chain Pep Boys where he oversaw a regional $220 million retail, commercial and service business until the business was taken private. He has 14 years of sales and management experience with Bridgestone Retail Operations in southwest Washington, Oregon, northern California and Nashville, Tenn., and was an automotive instructor at a technology school in Nashville. Mayton served his country for eight years in the U.S. Naval Reserves and has a degree in Business Administration, Management and Operations from Kaplan University.
Mayton is the first senior appointment since Keith Richards became chief executive for the 75-year-old beverage company in January 2016. Richards is pursuing a growth plan designed to double revenues by 2020 by developing Corwin’s position as the customer, vendor and employer of choice. The plan involves strengthening the company’s core business as a regional distributor of Pepsi and Dr. Pepper products while welcoming opportunities to leverage its network by distributing complementary food, beverage and related product brands.
Corwin Beverage Company is a fourth generation family-owned business that has sold beverages in southwest Washington since 1941. From a single truck and three employees, the family expanded Corwin Beverage to a fleet of more than 100 trucks and 140 employees, distributing beverages and food throughout the Portland-Vancouver region. More information is available at www.corwinbevco.com.