Diversity and innovation. This is the theme of the most important coffee event in Asia, SCAJ 2016, a trade fair that brings together professionals from the speciality coffee business. From all parts of the world, they are united by their desire to experience three days of “full coffee-immersion” and to discover the most outstanding innovations in a market that is constantly evolving.
The event will take place in Tokyo from 28 to 30 September 2016 at the Tokyo Big Sight Exhibition Centre, West Hall 4. Astoria’s red and white stand will sparkle with the competition version of the Plus 4 You TS machine, the Plus 4 Champions; the Greta, the compact machine perfect for offices and bars; the Sabrina, with its 60s-inspired vintage lines and side panels lit by colorful RGB LED lights; and finally the HYbrid, the missing link between traditional coffee machines and the new superautomatics.
At Astoria booth visitors will assist to the performances of a special guest, Caleb Cha, the World Latte Art Champion 2015, elected winner during the Gothenburg championship, that saw Plus 4 Champions as official machine of the competition.
Caleb will be demonstrating his considerable skill in Latte Art on the Astoria stand every day at the following times: from 11am to 12pm and from 2pm to 3pm. For the rest of the day the Plus 4 Champions will be available for use by microroasters, baristas and those curious to see what it’s like to make coffee with an innovative machine used by world champions!