Caribou Coffee is paying TRIBUTE to cancer caregivers this year with an innovative effort to show gratitude. In a first-of-its-kind partnership with TRIBUTE, the web application designed to help people recognize and honor those around them, Caribou will thank caregivers everywhere through a community video project. For the past 21 years, Caribou Coffee has supported those impacted by breast cancer in memory of their original Roastmaster, Amy Erickson, who passed away from cancer in 1995. Part of their effort has been to recognize the caregiver as the often unsung hero in the cancer journey. Amy’s memory and spirit continues to inspire Caribou’s belief in not just doing, but in doing more – even on National Coffee Day (9/29).
Pay TRIBUTE to Caregivers
· Now through October, visit Tribute.co/CaribouTribute and in less than 60 seconds record a TRIBUTE video to share stories of gratitude
· For every #CaribouTribute video submitted, Caribou will donate $5 to the national nonprofit organization CancerCare
The return of Amy’s Blend Coffee
· Amy’s Blend & Amy’s Blend Dark Roast coffee will be available at Caribou coffeehouses nationwide; 10% of all sales will continue to support CancerCare
· For every cup of Amy’s Blend Coffee purchased on National Coffee Day, Caribou Coffee will donate a cup of coffee to caregivers at support centers and hospitals throughout country
To learn more about Amy and her impact on Caribou, visit Tribute.co/CaribouTribute and watch Caribou Coffee’s Tribute to Amy video.