Autumn/winter Drinking Thinking™ from Beyond the Bean now available

The latest edition of Drinking Thinking™ from award winning industry suppliers Beyond the Bean is now available. It features exciting new products to be released over the coming months including Zuma Organic Turmeric Chai, Zuma Direct Peruvian Hot Chocolate, Sugar-free Gingerbread Syrup from Sweetbird, along with drinks toppings and limited edition festive cups.

Launching from the beginning of September, the new winter collection is based on consumer and industry research, ensuring the products are on trend and designed to help businesses boost winter sales.

Two products will be joining the Zuma Collection, the first being Zuma Direct, a 25% cocoa blend. Zuma Direct focusses on ethically sourced ingredients and is the result of a partnership with the Naranjillo cooperative in Tingo Maria, Peru. The cocoa is not only grown in Peru, it is also processed by the co-operative, meaning more of the profits stay in the community. From this partnership Zuma have previously created a pure 100% Cocoa which baristas can mix to their own blend of hot chocolate by adding Zuma Organic Sugar. The non-alkalised process, used for the cocoa, gives it a distinctive warm reddish tone with an unadulterated and complex taste.

A combination of nothing but cocoa and sugar, Zuma Direct is free from anything artificial and approved by The Vegan Society. Available in 1kg re-sealable flat bottomed bags, this particular blend offers customers a lighter 25% cocoa content with the same delicious pure Peruvian cocoa as the 40% 40% Zuma Organic Hot Chocolate.

Capturing the emerging turmeric trend set to take the industry by storm this season, the second product to launch in the Zuma range is 100% Organic Turmeric Chai. Zuma have blended pure turmeric with flavours of ginger, vanilla and orange for the perfect winter warmer. It also contains absolutely no artificial colours, flavours, additives or preservatives. The yellow of the root makes for an impressive bright blend, whether as a latte, or served as an early morning shot mixed with espresso. Approved by The Vegan Society it tastes wonderful with coconut milk, as well as regular dairy for a delicious golden drink.

Adding to their extensive array of Sweetbird syrups, a new Sugar-free Gingerbread addition will expand the sugar-free range. With the same delicious taste as Sweetbird original Gingerbread Syrup, it is made with natural ginger and cinnamon flavours and is free from artificial colours and high fructose corn syrup. At only 92 calories for a 12oz latte made with skimmed milk, this innovative product allows customers to consume their favourite drink with fewer calories.

The Beyond the Bean winter collection also includes an assortment of new toppings ensuring drinks can be finished with flair and fun. Toffee Crunch and Golden Balls will join the three other options in the range, Mini Rainbow Beans, Cookie Crumb and Triple Chocolate Crispies.

The last new products to launch in the range will be the new double walled festive cups. Available in two unique limited edition designs, the cups come in an 8oz Festive Forrest Tree print or a Bouncing Baubles 12oz option. They will be the perfect accompaniment for all those seasonal specials.

Gary McGann, Sales and Marketing Director at Beyond the Bean commented: “Our Drinking Thinking™ Brochure is an invaluable tool to ensure customers are equipped with the right recipe inspiration and products that will help them to stand out from the crowd. We are also delighted to be launching a range of great new products that have been designed to help boost winter sales for our customers. We are particularly excited to be launching the Zuma Organic Turmeric Chai. Turmeric is going to be massive this season so it is great we are able to provide our customers with an on trend product just before it hits market.”

For a copy of the new Drinking Thinking™ brochure visit the Beyond the Bean website, call Beyond the Bean on +44 (0)117 9533522, or email sales@beyondthebean.com.
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Note to Editors: For more information on the new Drinking Thinking™ Brochure or any of our new products please get in touch with Lauren Stuckes (Lauren@beyondthebean.com). Tel: +44 (0)117 953 3522.